While many marketing firms proudly proclaim keywords are no longer as important as they once were, the fact remains keywords and SEO are still the driving force behind attracting your target audience to your website. After all, many people still find you by searching for key terms related to your business. When developing your business blogging strategy, however, finding keywords your competitors may have missed can help give you the competitive edge. The key is learning new SEO tips to find those words and implement them into your content writing for blogs.
Identify Long Tail Keywords
When you search for something online, what do you enter into the search engine box? Most people don’t type just one or two words. Instead, they are more likely to type an entire phrase or even a whole question. These are known as long tail keywords and are often much easier to rank for than shorter, more common words. This is why blog copywriting services place greater focus on longer keyword phrases. The key to a successful web presence is finding the right ones. Your content marketing team can help you use available tools to determine which long tail keyword phrases will produce the right results for your business.
Determine Your Niche Market
Every business has a niche market they are trying to reach. Some companies have more than one niche. To start, it’s best to identify one and expand from there. Your strategic marketing plan should look closely at who your customers are and which groups of people you most want to attract. This is more important than entering potential keywords into an online keyword tool and picking your keywords off the list of results. Once you determine your niche, you can begin thinking like your customers and cultivating a list of keywords you can use to reach those people. In turn, this will lead them to your business over your competitors, who may be trying to reach a broader audience.
Check out Wikipedia
Search just about anything you can think of and you’ll likely find Wikipedia shows up on the first page of the results. You can use this tip to your advantage when finding keywords for content writing for your blogs. Enter one of your keywords or even a product or service you offer into Wikipedia and take a close look at the index for that page. This index will contain a list of words and phrases you should consider using as your keywords. You may also find ideas by reading the content itself. While Wikipedia may not have a reputation of being a reliable resource, it can certainly help you create a keyword list that differs from your competitors and still generates results.
Browse Industry Forums
Another great resource for choosing new keywords your competitors may not be using is industry-related forums. Look for questions that may relate to the products and services you offer. The titles of the various threads will contain keyword phrases your customers are likely to use. If the forum is divided into sub-categories, these could translate into valid keywords as well.
Use the Search Engines
Search engines have evolved in ways that can help you find better keywords. When you begin typing in a keyword, you will see a list of suggestions under the search box. These suggestions are typically related to what you are typing and are generated from what others have recently searched. You can take some of these suggestions and implement them into content writing for your blog.
Read through Q&A Sites
Questions and answer sites, such as Yahoo! Answers and Ask.com, are places where people can get answers to their questions quickly and easily. It can also be the ideal place to see what your typical customer is likely to enter into the search engines. These helpful hints can elicit ideas that will generate more traffic to your site and help you appeal to the people who need you most.
Finding keywords may seem like a daunting task, but with the help of qualified blog copywriting services, you can craft a list of keywords that will attract your target audience and help you outshine your competitors. Instead of relying solely on keyword tools, consider these SEO tips to help you find phrases your competitors may not have even considered, giving you the competitive edge.
If you’re looking for help finding the right keywords, contact us. We can help you make sure you’re reaching the right people to generate more sales, not just more traffic.