Is lead generation one of the top goals for your digital marketing plan? If not, you may need to rethink that strategy. Search engine optimization may be enough to drive traffic to your website, but if those visitors don’t translate into customers, you are wasting your time and money. If you aren’t using the best digital marketing practices, you will find it more difficult to generate leads and build a contact list.
Focus on Multiple Platforms
Because more people are now using tablets and smartphones to access the Internet, it’s more important than ever to take a mobile approach to your digital marketing plan. However, not everyone has taken advantage of this method of accessing the Internet from everywhere. For this reason, it’s essential to adopt a multi-platform marketing tactic so you can reach as many of your prospective customers as possible.
Use the Latest in SEO
Search engine optimization strategies are constantly changing, which means you need to stay on top of the latest trends to ensure your success. For instance, today’s Internet users are searching in new ways. For instance, voice search now allows consumers to literally ask for what they want and get instant results online. Today, it’s important for companies to look for correlations between search strategies and data strategies, allowing you to evaluate how people are finding you and increasing the chances of generating more leads through search.
Measure Your Return on Investment
With all of the changes that have taken place in the digital marketing landscape, it’s essential to evaluate the return on your investment on a regular basis. As trends change and more capabilities become available, you may need to make adjustments to your marketing strategy to ensure you are staying in touch with those who are most likely to need your services or products. Don’t rely solely on your current search engine rankings to determine the success of your marketing campaign.
Track the Buying Journey
There’s a specific process many consumers follow when they are getting ready to make a purchase online. First, they are likely to research the product and determine which company offers the best product and price. They then may visit the website several more times before they make the final purchase. It’s important for your marketing team to understand the habits of your customers so you know when to reach out to them and how. This can help guide them along every step of the buying process.
Drop Keyword Frequency
Older search engine optimization strategies emphasized using keywords a certain number of times in a content piece to ensure better rankings, but those days are long gone. While keywords still play a significant role in your rankings and online success, you no longer need to worry about frequency and keyword density. You will generate more leads from quality content your visitors enjoy reading than content stuffed with a specified number of keywords.
Align Your Marketing and Sales
Today’s best digital marketing practices dictate the need to align your marketing and sales. In many businesses, these two strategies are handled by separate departments. While you don’t need to combine the two, it’s important to make sure your marketing staff has the same goals as your sales staff and they are all moving toward the same objective.
Maximize Your Content Marketing Efforts
Content currently rules the Internet and the business world. Consumers have more power than ever before. In the past, individuals only knew what companies put in front of them through radio and television commercials, print ads and other methods of advertising. Now that many businesses have websites and blogs, as well as press releases, eBooks, newsletters and more, consumers are able to research products and services extensively before they make a decision. This is why it’s so important to position yourself as a leader in your industry with a solid content marketing strategy.
Best digital marketing practices are constantly changing, but if you work hard to stay on top of these changes, you can leverage your business to improve your lead generation results. With the help of search engine optimization, along with a number of other digital marketing tactics, you can make it easier for your customers to find you and provide them with the information they’re looking for.
If you need help creating and implementing an effective digital marketing strategy, contact us. We can help you reach your target audience with the information they need to make the right purchasing decision.