Going viral is one of the best ways to expand your reach and ensure the largest number of people find your blog. However, knowing how to write a viral blog post isn’t as easy as it may seem. Launching a viral marketing campaign requires research and dedication, along with an experienced writing team to help you find the right topics and create a steady stream of content. The more quality content you can produce to attract users, the more likely your blog will go viral.
Know Your Niche
A general blog is a lot less likely to go viral than one that is highly specified. This can mean maintaining a delicate balancing act between the two extremes. After all, you don’t want to alienate some of your customers or prospects for the sake of going viral. When determining marketing blog topics, it’s important to focus on a specific niche so you can better target your audience and draw in more readers. These niche readers are also more likely to share the content with their family and friends, further expanding your reach and taking you one step closer to viral blogging.
In addition to determining your niche, it’s important to research thoroughly to ensure you can find the right topics. If you don’t sound like an expert in your niche, as well as your overall field, people aren’t going to rely on you. However, if you can give them inside information on your industry, including the latest news and event updates, you will make a positive impression and keep your blog at the forefront of your industry.
Use Industry Quotes
Recognizing you aren’t the only expert in your field can be one of the most useful tools you have when it comes to viral marketing. There are certain individuals within your industry who have already made a name for themselves and are immediately recognizable. Riding on their coattails can be an effective way to give your blog a viral boost. Asking for a guest blog post can be one method of achieving this goal. However, you can also increase your chances of viral blogging by asking for a quote from an industry leader. When your readers see you have reached out to another expert, they will be more likely to view you as a more reliable source of information.
Make It Easy to Share
Think about the viral posts, videos and other content pieces you have seen online. How did you find out about them? Most of them are discovered because they are shared between friends and family members on social media sites. However, if you don’t make it easy for your readers to share your posts, they won’t go out of their way to do it. This is why it’s best to include social sharing buttons directly on your blog pages.
There are certain marketing blog topics that require timely posting. If you want to capture the attention of your readers, it’s important to intersperse your informative blog topics with newsy topics that must be posted on time to ensure your readers don’t read it elsewhere first.
Put Your Own Spin on It
Perhaps one of the most important elements of how to write a viral blog post is making sure you put your own spin on it. Without sharing the information in your own voice or with your unique perspective, you don’t give your readers a reason to read the content on your site versus another one. You need to make each blog post your own to ensure people will want to read it.
A viral marketing campaign can help you reach more users, but it must be done correctly if you want to help your blog posts to truly go viral. Not all content is meant to go viral, which is why it’s so difficult to set yourself apart online. When you do your research and take the time to choose the right marketing blog topics, you will be able to reap all the benefits of reaching a much larger target audience.
If you’re looking for a content writing service to help with viral blogging, contact us. We can help you choose topics and generate the high-quality content your readers want to share.