Social media plays a dramatic role in your online success. Optimizing your Facebook ads is one of the fastest ways to grow your business, sometimes even surpassing the natural search engine results many businesses turn to first. When you hire experienced SEO article writing services to manage your social media campaigns, you will reap all the benefits without having to learn how to advertise through a new platform.
Set Your Goals
Like every other aspect of your content marketing plan, it’s essential to set some goals before you begin. These ambitions will help guide your SEO content writing service in creating your ads and will provide a better way to gauge your success. You won’t have anything to measure against if you don’t have specific goals, which is why this should be your first step, regardless of what you do.
Carefully Consider Your Target Audience
A Facebook ads manager can be your ally, but only if he or she knows who you are trying to target. Segmenting your audience into specific groups can more closely target the ad to someone’s needs. However, it’s also important not to segment your audience too narrowly. A narrow audience means fewer people will see your ads, reducing the number of new customers you generate. There’s a careful balance between too narrow, too wide and just right.
Choose Your Images Wisely
The cost to advertise on Facebook is reasonable, but it’s also important to make sure you maximize the impact of each ad you place. Part of optimizing your Facebook ads is choosing the right image. This image should reflect what you’re trying to sell, but it should also have a personal touch that appeals to your viewers. Studies show a picture of a smiling woman produces higher click through rates. However, make sure she’s holding or using your product to ensure the best results.
Create Multiple Ads and Test Them
Your first attempt at a Facebook ad may not produce the level of success you’re looking for. This is a common trait among many types of digital advertising. Therefore, the best method you can use to reach your target audience is to create multiple ads and test them out. With the use of the right analytical tools, you will quickly see which ones are producing results and which ones should be removed and redone. In some cases, simply changing the color scheme or image may be enough to make your ad more effective.
Use a Dedicated Landing Page
Landing pages are effective tools, especially when you use them to measure the success of a specific ad or to identify the value of a certain marketing tactic. SEO article writing services can create these pages to link to your Facebook ads. Anyone who clicks on the ad will be redirected to the landing page, helping you see how well your ads are doing. This landing page should also be well-written to help you close the sale.
Include a Call-to-Action
Today’s consumers want to be told what to do next. If you aren’t using a call-to-action with each of your Facebook ads, you may find fewer people click through your ads or make a purchase from you. The simple addition of an effective call-to-action will provide guidance to your readers, encouraging them to take the next step, whether you want them to fill out a form or visit a different page on your site. The goal is to make sure it doesn’t sound too much like a sales pitch.
Optimizing your Facebook ads with the help of a Facebook ads manager will ensure you are effectively reaching your target audience and getting the results you need. Growing a business can entail a lot of hard work, but with dedication, you can create ads that will speak to your visitors and encourage them to rely on you to resolve their problems. Hiring an SEO article writing service will help you create your ads and measure their success so you can see the growth you expect from your business.
If you’re looking for an SEO article writing service that can help you manage your social media, contact us. We can help you create and monitor your ads to ensure they are having the maximum effect.