Social media writing has become one of the most important cornerstones of your online marketing plan. When you need to reach consumers, Facebook is one of your best options. However, the content writing for social media is often much different than the writing you complete for other aspects of your inbound marketing. Engaging your audience through Facebook will require the professional assistance of experienced social media content writers.
Facebook is incredibly image friendly, which means posting photos can be a valuable complement to your content writing. Website content writers can help you choose relevant images that will add to the articles and other content you are posting on your social media pages. Today’s Internet users are more visual than ever before. This means they are more likely to click on something to read further if it includes an image. Consider soliciting for follower-submitted images, helping other individuals see how others are using your products or services.
Like images, videos can be an excellent way to engage your audience through social media. Content writers can create engaging scripts you can use to inform those who view the video and encourage them to interact with you. Because videos automatically play when your followers scroll through their Facebook feeds, you increase the chances it will catch their eye, drawing them in and encouraging them to share it with their family and friends.
Create a Mascot
Another way to visually engage your audience is to create a mascot for your business. When most companies work on their branding, they think about their logo, colors and slogan. However, consider some of the biggest brands on the market. Many of them have a mascot with which many people associate the company. You can have the same effect on your audience by choosing a personable mascot you display prominently on your social media pages. Before you know it, everyone will be talking about your new mascot.
Ask a Question
Many businesses wait for their customers to ask a question so they can answer it. Your social media content writers can turn the tables on your followers by asking them a question. Make sure this question is an open-ended one so it can spark conversation among your followers. Your website content writers can help you monitor the conversation and add your input as necessary. These conversations can ignite interest in your business and shows you care about what your customers think.
Social media writing can be time consuming, but it’s important to make sure you keep up with it so your readers always have something new to see. If you aren’t posting on a regular basis, chances are your posts will be lost in the shuffle. Facebook feeds can move quickly, especially when individuals have a lot of friends or are following a lot of businesses. In order for yours to stand out, it has to be front and center.
Most of All, Be Social
Nothing engages your readers more than being social on Facebook. This is where hiring experienced social media content writers can be invaluable. Any time someone makes a comment or asks a question on your Facebook page, they should be able to expect a response. While many businesses will answer a question, they are less likely to interact any further. However, if your website content writers see a nice comment, they can thank the individual for their business. Clicking the “like” button can also be a great way to show your readers that you’re listening.
Social media writing can be one of your most valuable tools when it comes to engaging your target audience. However, if you aren’t working with experienced social media content writers, you may not be utilizing the proper techniques to attract visitors and show them your business cares about what they have to say. When you follow these methods of engagement, you will improve your return on investment and attract more customers.
If you’re looking for experienced social media content writers to help you manage your social media engagement, contact us. Our content writers can help you create the content you need to impress your target audience.