One of the first pages visitors will encounter on your website is your homepage. This page deserves your special attention because this is where most consumers will make a snap decision about your company. The best homepage will welcome your visitors in and increase the likelihood they will return or make a purchase from you. Once you know how to make a homepage more effective, you will experience all the benefits a stellar website has to offer.
Make Your Logo Front and Center
Brand recognition is one of the most important aspects of your website. Content writing services can create quality content for your homepage, as well as the other pages on your site, but that won’t help people remember who you are. This is why it’s so important to put emphasis on your logo right on the front page of your site. While it’s important to make your logo big and bold, be sure it doesn’t detract from the other elements on your homepage.
Implement Easy Navigation
When creating a homepage, it’s critical to ensure the navigation on your site is easy to use and understand. If people visit your website and can’t clearly identify how to get to the page they want, they are more likely to leave your page and visit one of your competitors instead. Place your navigation bar in an easy to locate area and double check whether it is clear how to use it.
Lead with a Value Proposition
Most Internet users search for information before they make a final purchase. This is why your best homepage should include a value proposition early in the content. Your website content writer should clearly indicate what you have to offer to your customers and why they should get it from you. This proposition should answer why you exist, what customers can do on your website and who your ideal customer is. This can help individuals gauge whether you are the right company to satisfy their needs or if they need to look elsewhere.
Focus on Your Users
It’s easy to create homepage content that’s all about your business and what you can do. However, customers want to know why they should turn to you to fulfill their needs. For this reason, content writing services recommend focusing on your customers in the content they create. Use words like “you” and “your” to reach your readers on a personal level. When you anticipate what your visitors are likely wondering, you will show them you are the right choice.
Customers are far more likely to rely on a company they feel they can rely on. As you go about creating a homepage, think about what you can say to help establish and maintain feelings of trust in your visitors. Using images that elicit this response in potential or existing customers is an absolute must, such as a BBB logo if you are a member or any other icon that is synonymous with trust in your industry. Likewise, it’s important to use other trust-building value statements. For instance, an ecommerce business may offer free shipping. Make this point stand out.
Don’t Forget the Call to Action
A call to action is one of the most important elements of the best homepage. As you explore how to make a webpage, make sure you talk to your website content writer about including a call to action at the bottom of the page. This statement will guide your readers, telling them what you expect them to do with the information they just read. In most cases, asking them to contact you to schedule an appointment or for more information is the best option. However, this will depend upon what you want your readers to get out of your business.
Creating a homepage can be a tricky task, especially if you have little experience with webpage content. Content writing services are often the most effective way to create a successful homepage. Without these important elements, your homepage will not produce the results you’re looking for. It’s up to you to make the best possible impression from the start. You wouldn’t let the front of a brick and mortar store turn your customers away so there’s no reason your website should do the same.
If you’re looking for content writing services to help with your homepage, contact us. We can create the quality content you need to make the right first impression.