Your website is the equivalent of a physical store front; however, due to the increasingly common use of the Internet to gather information and make a purchase, a small business website design is more important than ever. The best website design will involve the perfect combination of design elements, along with quality content for websites created by an experienced website content writer. This will allow you to attract your target audience and entice them to become your customers.
Make the Design Simple
It’s tempting to make your website stand out by using the fanciest features possible. However, these elements often slow down the loading times and cause people to leave your page before they even view it. Instead, it’s best to keep your overall site design simple. Individuals want to visit a page and easily find what they’re looking for without spending a lot of time waiting for pages to load or browsing through multiple pages before they find the right one. Your business website design should make it as easy as possible for your visitors to find what they’re looking for.
Include the Basic Pages
Determining which pages you need can be one of the biggest sticking points for small businesses. In general, you will need content for five pages at a minimum. Your website content writer will need to create unique, quality content using your carefully selected keywords for the following pages:
- About Us
- Customer Testimonials
- Contact Us
Beyond these pages, you can add more, depending on your business. However, these are the first ones you should focus on before creating even more content. These are the pages people are more likely to look for. If you’re missing any of them, you could be losing more customers.
Keep Important Information “Above the Fold”
The old journalistic term, “above the fold” still holds true today, even on electronic media. Today, it refers to all information your readers can see without having to scroll down the page. Make sure the most important content for websites appears in this area. If they like what they read, they are more likely to scroll down and read more.
Today’s Internet users are more visual than individuals of years past. For this reason, the best website design services will include plenty of attractive, relevant images for your users. In addition to including a suitable number of images, it’s important to consider the use of video on your webpages. These videos can be informative and entertaining, helping to draw in more customers and keep them coming back for more.
Include a Call-to-Action
Many Internet users expect companies to tell them what to do when they’re done reading a webpage. This is why a good business website design will include a strong call-to-action at the bottom of each page. The call-to-action should be relevant to the page on which it is posted and give your readers specific instructions. Without this element, your conversion rate will be much lower.
Don’t Forget Customer Testimonials
Word-of-mouth is one of the most effective methods of bringing in new customers. While you don’t have much control over when your customers tell their family and friends about you, you can ask them for testimonials you can post on your website. When you create a page for these, people will read them and learn what your satisfied customers feel about your company. Consumers are more likely to listen to what other customers say, rather than fully trusting what a business says about themselves.
The best website design services can help you create an effective website with all the elements your readers are looking for. When you include quality content for websites, created by experienced website content writers, you can feel confident what you are presenting will send the right message to your customers and prospects. A website is the equivalent of your physical storefront and needs to reflect positively on your business. Make sure you seek out professional small business website design services to ensure your website stands out from your competitors. With the right web design, you will bring in more customers and thus generate more sales.
If you’re looking for the best website content writers to populate your website with quality content, contact us. We can provide the services you need to create a website your customers will love.