The Dynamic Duo: Blogging and Social Media Marketing

Social media marketing should work closely with your blog.

Finding the right combination of marketing tactics can be a delicate process. For many businesses, combining social media marketing with a quality blog can be the perfect marketing plan to effectively reach your target audience and to keep them engaged. When you use these two methods together, social media writers from a blog marketing service can help you achieve your marketing goals. Both of these elements serve different purposes, but when used together, they can be even more powerful.

Open the Lines of Communication

Social media writing is one of the most effective ways of engaging your audience and opening two-way communication between you and your customers. However, SEO content writers can do more than just engage your readers through social media; they can also create informative blog posts that provide the information your readers are looking for. When you post links to your blog posts on your social media profiles, you will encourage your readers to share the posts with their family and friends, as well as entice them to leave comments about what they read.

Promote your blog with social media writers.
Social media writers can help you promote your blog.

Provide Information to Your Readers

The main goal of your blog marketing service is to provide valuable information to your readers. More individuals are turning to the Internet to gather information and complete research before they make a final purchase. It’s your job to supply the information they’re looking for so they can learn to count on you to satisfy their needs. However, having a blog is not enough to make sure the right people have access to the information. Social media marketing makes the perfect partner to your blog, helping to draw attention to the new posts you create.

How to Effectively Combine the Two Elements

In order to maximize the impact of both social media and blog writing, it’s important to learn how to use them together. Social media writers can help you find the best ways to coordinate these two elements of your marketing campaign so you can increase your traffic and your sales as a result.

Write Dynamic Content

Your blog marketing service should work hard to produce high-quality, dynamic content that provides the information your readers are looking for. The quality of the content is extremely important to ensure individuals see you as an expert in the field and continue to turn to you in the future. Sharing bad content will only drive people away from your company.

Talk to your blog marketing service about using social media.
A blog marketing service should use social media to promote the blog.

Link to It

Once you have created the quality content your readers need, it’s important to make sure you link to it on your social media website. Social media writing can introduce the content and entice your readers to click the link to read more. As long as people are intrigued, they will visit your site and continue to read.

Share the Content Again

Many social media writers only share your content once and then leave it to organic search results. Unfortunately, this isn’t the most effective way of attracting more readers for your content. Instead, you should share the content more than once. For instance, sharing one blog post three times over the course of three weeks will produce greater results. Make sure you choose a different time of day each time you share a single post for the best impact.

Use Social Media for More Ideas

You aren’t the only business in your industry that is using social media as a method of reaching the same target audience. Looking at what your competitors are writing about can give you a better idea of what your next topic should be. In addition to looking at what your competitors are doing, you can check social media sites, particularly Twitter, to find what topics in your industry are trending.

Reaching your target audience should be the priority of your content and social media marketing plan. If you are already blogging or are relying solely on social media, you need to think again. Using them both together is one of the most powerful tools in expanding your audience and increasing your sales. Working with an experienced blog marketing service that also offers social media writing can help you maximize the impact of your overall marketing plan.

If you’re looking for a blog marketing service to help with your blog and social media efforts, contact us. We can provide the services you need to reach your target audience.