Businesses have used press releases for many years to share valuable information about their business. While the purpose of this type of content has changed over the years, knowing how to write a press release is an invaluable tool for all businesses to use. However, today it’s just as important to create press releases that are shareable to ensure they reach as many people as possible. Hiring a content writing service to help with this aspect of your content marketing will ensure your press releases encourage social sharing.
Write for Your Audience
If you want to increase the chances your press releases will be shared, it’s critical to know who your audience is and make sure your content writing service writes for them. While you may know what your superiors and other internal employees would like to see, it’s best to write for your customers and prospects. It all begins by researching who is most likely to purchase your products and services and determine what they want to hear. The more relevant your press releases are, the more likely those who read it will want to share it with everyone they know.
Tell a Story
When individuals look for information online, they aren’t looking for a company that is trying to sell their products or service. While this is the overall goal for all of your content, you need to hide your intent behind a well-written story. This is why many companies hire a website content writing service to help them write effective press releases. When this content tells a story to your readers, they are more likely to read the entire piece and then share it with their family and friends.
Make Your Point Early
No one is going to continue reading a press release that rambles on and doesn’t get to the point right at the beginning. If you want to write press releases that are shareable, it’s critical to get to the heart of the matter as early as possible, typically within the first sentence. The later parts of your press release can discuss general information about your company, but the early parts of the content should speak exclusively about the purpose of your press release.
Keep It Short
A press release doesn’t have to be an extremely long piece. While long-form content has its place in the world of content marketing, a press release isn’t it. A press release that rambles on about a topic isn’t going to be as effective as one that gets straight to the point and ends before your audience grows bored. Keep your text in short paragraphs to ensure your readers can easily skim through the content.
Use a Boilerplate
Sometimes an individual can read through an entire press release and absorb the information, but they still don’t know who the company is or what they can do for their customers. Think about commercials you have seen that left you wondering what they were advertising. You don’t want this to happen with your press releases. This is why it’s important to work with a content writing service that knows how to get the point across in an effective manner. They can also create a boilerplate that tells readers who you are and what your goals are.
Check It Over
Just like all other content your website content writing service creates, it’s necessary to make sure it goes through an editorial process to avoid any errors. Pay close attention to spelling and grammar. While you may be able to identify some of these mistakes by reading through the content on your own, a second set of eyes can be valuable in identifying anything that could be a problem and leave the wrong impression with your readers.
If you don’t know how to write a press release, you could make some critical mistakes that won’t provide the results you’re looking for. Creating press releases that are shareable will ensure your readers get the information they need and will remember you when they search for products and services they want. A website content writing service can help you create valuable press releases that share information and encourage your readers to share with their family and friends.
If you’re looking for a content writing service to help you create valuable press releases as part of your content marketing, contact us. Our team of writers can help you write and distribute press releases that get results.