Reach your target audience with good marketing strategy planning.

Imagery in Branding: The Online Marketing Tool of the Week

People view you based on your branding strategy.
Your branding strategy affects how people view you.

Your most important goal as a business is to make your company recognizable to your customers so they know who to turn to when they need help. One of the best business marketing ideas to attract the right attention to your business is through imagery in branding. Your branding strategy needs to address how you can use images and colors to attract your target audience and elicit the feelings and ideas you want them to have. This aspect of your marketing strategy plan can play a dramatic role in whether you achieve the success you’re looking for.

What Is Your Purpose?

Your image and color branding will affect what people say and think about your business so it’s essential to put a lot of thought into what your purpose is. There are several questions you can ask yourself that will help you determine your purpose for a more effective branding strategy. For instance, you need to know who you are trying to reach, what is your value to your customers, what do they want and what is the purpose of the visual imagery you are trying to create. The answers to these questions can play a big role in the outcome of your visual branding.

Reach your target audience with good marketing strategy planning.
Marketing strategy planning can help you reach your target audience.

Know What Your Market Is Looking For

You spend a lot of time determining who your target audience is and what your business can do to resolve their problems. Your customers have challenges they face that you need to help them manage. You need to recognize this in your marketing strategy planning, including with the imagery you use in branding. Your branding needs to show your customers and prospects how you differ from the other companies out there that offer the exact same products and services. You need to put your company in a position where individuals will immediately think of you when they have a problem you can help solve. In order to do this, you need to know what your customers want.

Creating Your Imagery in Branding

Once you are ready to take the next step into creating the right logo and choosing the colors for your color branding, it’s important to understand the various elements involved. Your branding strategy will need to focus on each of these elements in order to create a branding image that really speaks to your visitors and shares your overall goals and values.

Using imagery in branding can be highly successful.
Imagery in branding can be a powerful tool.


The colors you choose for imagery in branding can have an effect on how prospective customers view your business. For instance, using bright, cheery colors can help your customers feel happy and more relaxed. Green is often associated with feelings of wealth and luck. Learning what each color means and how it can help you will ensure you choose the right option. Remember, as much as 80 percent of the effectiveness of imagery is in the colors you choose, making it a critical element.


The overall shape of the imagery you choose can also play a role in your success. Each shape creates unique feelings and impressions in viewers. Keeping these shapes simple is often one of the most effective methods of branding with images because it’s easy to remember. Think of the M used by McDonalds or the word “Coke” written in a unique script. There isn’t much to these branding images, but they tell people a lot and are immediately recognizable, even among young children. This should be your goal.

Don’t Stop There

Once you have selected the right colors and imagery for your branding strategy, you shouldn’t stop there. Make sure you implement this branding into all of the elements of your business, from your physical location or office to your website to your printed marketing materials. Put this image everywhere in front of your customers and prospects. Most of all, be sure to start a conversation through social media to get everyone talking about it. The more exposure you have, the better your chances of success.

Using imagery in your branding marketing strategy is essential if you want your customers and prospects to more easily remember you. However, this isn’t always an easy task. You need to learn what you can about marketing strategy planning and implement these and other tips to help draw attention to your business. When you get in front of the right people with the right message, you will see your business grow.

If you’re looking for a content marketing team to help with your branding, contact us. We can help you create content that will implement your branding and effectively reach your target audience.