The Millennials are becoming an important sector of your target audience, which means you need to find new ways to reach them with your content marketing strategy. While you may focus some of your marketing content toward ads, Millennials typically respond better to other types of content creation. They want creative content they can read and learn from, rather than ads that promote a business directly.
Sharing Is Essential
Millenials are a group that’s more likely to share content they find interesting and informative than many other age groups. For this reason, it’s essential to make sure you make it easy for them to share what you have to say. In addition to implementing social sharing buttons on your blog and website, you should also work with a content writing service to create content they will want to share. Millennials are likely to share content that:
- Makes them seem more intelligent
- Is humorous or otherwise entertaining
- May be helpful to their friends or family members
- Allows them to express themselves
It may take some time to get a feel for what they find worthy of sharing so you can focus at least part of your content marketing strategy on creating these pieces.
Engage Your Audience
Millennials spend a lot of their time online, which means they are more likely to open messages from businesses or read through a website to gather information. One of the best ways to ensure you are effectively reaching this demographic is to engage them in conversation. Create valuable content that makes them want to ask questions or leave a comment. Be sure to promote that content through your own social media accounts so more individuals will see it. They will be more likely to comment on it, like it or even click on share so their friends and family members can see it too. This level of engagement can be a valuable tool in expanding your reach with little to no additional effort.
Speak to Them as People
Past generations grew used to advertisements. They would encounter them while driving down the highway, listening to the radio, watching television or thumbing through magazines. However, Millennials have grown up in a world where all of the information they need can be found online. They no longer have to deal with commercials while watching television or listening the radio. Magazines and newspapers are no longer the preferred method of obtaining information. This means you need to reach these individuals through marketing content. However, ads aren’t the best way to do it. This age group prefers to read content that addresses them as individuals and provides for their needs. General advertisements that focus on buying a product or service won’t produce the desired results, especially when dealing with this unique demographic.
What Do They Want?
Understanding what Millennials want from you will help you build a content marketing strategy that really works. Creative content is just one small piece of the puzzle. Surveys have been conducted that can help businesses realize their mistakes and determine how to correct them so they can better reach this demographic. In order to effectively reach this younger generation, you need to:
- Address their cultural interests
- Create content that is helpful or useful in their lives
- Avoid sounding too promotional in your content
- Keep your content short and concise
- Make your content entertaining and interesting
- Put some emotion into your writing
- Reduce your focus on celebrities, Millennials prefer to be unique
Content creation for the Millennials is quite different than creating content for many of your older demographics. If your content marketing strategy aims to target this demographic, it’s essential to work with a content writing service that can produce results. Reaching Millennials on their terms can give your business the boost it needs and make sure you can reach much further than you could on your own. Ads are still a useful tool if you need to bring in customers from older generations, but it’s important to recognize the shift in marketing tactics so you can continue to appeal to the younger generations as they enter the adult world and begin to make purchasing decisions for themselves.
If you’re looking for a content writing service to help you reach the Millennials, contact us. We help you recognize your target audience and present the creative content necessary to attract them to your business.