As a small business, it’s important to find as many ways as possible to leverage your marketing to reach the largest portion of your target audience. A customer based marketing campaign will help you reach your customers where they already spend time, which is why it’s so important to work with a professional content writing service. There are many benefits of local search optimization, giving smaller businesses the competitive edge and ensuring they can grow and succeed in today’s global marketplace. A qualified SEO content writing service can help these businesses use local searches to their best advantage.
Google Loves Local Businesses
Google has always had a soft spot for smaller, local businesses to help them thrive in a marketplace where larger companies typically have an advantage. While much of the rankings are based on longevity and history, Google also strives to give customers what they’re looking for, which often involves helping them find local businesses they can personally visit. In addition to giving smaller businesses a boost in their rankings when it comes to local SEO, Google also provides a number of free tools designed to help business owners best leverage their marketing. Website content writers can assist you in using these tools to maximize your online marketing efforts.
The Local Directories Rule the Search Engines
If you’ve recently searched for local businesses based on a specific keyword, you may have noticed many of the online directories appear on the first page of the search results, such as Yelp, Yellow Pages and Angie’s List. This means it’s important to make sure you focus some of your efforts on creating directory listings on the top directories. Be sure all of your information is written identically on all of these directories to show consistency and give your rankings the boost they need. Don’t forget to use your keywords in these listings as well. Having listings in these directories will increase the chances your website will appear on the first page of the rankings.
The Right Keywords Make All the Difference
Whether you’re targeting a local audience or you want to go bigger, it’s important to make sure you’re using the right keywords. An experienced SEO content writing service will help you select the ideal keyword strings to reach the largest portion of your target audience. However, it’s about more than finding the perfect keywords when it comes to getting all the benefits of local search optimization. It’s also critical to match these keyword phrases with the right locations. Choosing your city, surrounding cities and your state as geographic keywords will produce the best results.
Competition Is Rising
As more businesses realize they need to turn to the Internet to effectively reach their target audience, even if it is locally, you will find your competition becomes fiercer. This means you need to work with a professional content writing service to make sure you stand apart from your competitors. If they aren’t targeting your geographic location, you can give yourself an edge by doing so. It will also help you set yourself apart from your larger competitors that are focusing on a much broader audience. When you’re trying to bring in more local customers, being able to stand out is an absolute must.
Mobile Is the Latest Trend
While people have turned to the Internet for years to search for information, once they left home, they were on their own. With the fast-growing mobile market, where just about everyone has access to Internet on the go, more people are using their mobile devices to search for businesses while they’re away from home. Whether they’re looking for a great restaurant for lunch or they need to know where to go to purchase a specific product, this information is now at their fingertips. Local SEO will make sure you are one of the first businesses they encounter when they search.
There are many benefits of local search optimization, especially for smaller businesses that may face great challenges when up against their larger competitors online. This is why many small companies are turning to website content writers from a professional content writing service to help with their customer based marketing campaign. When you use the right SEO tactics to reach your local audience, you will find your business begins to grow at a faster rate.
If you’re looking for an SEO content writing service to help you reach a local audience, contact us. We can help you put together a marketing campaign that puts your customers first.