While Facebook and Twitter are frequently used by individuals and businesses alike, LinkedIn is typically reserved for business use, particularly by those that focus on B2B sales. However, when you’re dealing with LinkedIn for business marketing, it takes a different skill set than handling other social media marketing tactics. Experienced social media content writers will be able to help you develop effective LinkedIn strategies that will improve your social media success.
Build a Comprehensive Company Page
The first step in building a successful social media presence with your LinkedIn is to build a company page that provides viewers with all of the essential information about your business. In essence, your LinkedIn profile is a direct extension of your business and your branding. For this reason, it’s important to make sure you focus as much attention on creating your LinkedIn profile as you would for your website or any other important marketing materials. Many people and prospective customers will develop long-lasting impressions of your business based on this page alone. Make sure all of the information you include is accurate and complete and you carry your branding image over from your website.
Create Great Content
Most businesses are already working with content writers on creating valuable content for their website and blog, but it’s also important to make sure you’re adding great content to your LinkedIn profile. This can come in the form of unique content you post on a relevant group or it can be promotion of your blog posts and other new media. Regardless of which of these LinkedIn strategies you choose, you can never go wrong with informative, well-written content. For your LinkedIn profile, there are several types of content you should consider sharing:
- Company News – Talk to your audience about what’s going on in your business, including milestones, product updates and upcoming events.
- Employer News – Allow your readers to learn more about your business culture to help them determine if you are a good fit for their next career move.
- Industry News – Sharing valuable information regarding the latest trends in your industry, as well as the most recent news, will build a sense of trust and make you a leader.
Get Your Employees Involved
If you want to improve your social media success, make sure you get your employees involved in the entire process. The more employees you get to sign up for LinkedIn accounts, the better impression your business will make. Make sure every employee is connected to your profile by asking them to fill in the company information on their own personal pages. Once these employees are connected to your profile, their circles will be able to see the content you create, further expanding your reach and helping your business grow. It also helps outsiders feel more connected to the personal side of your business.
Make Use of Analytics
Analytical tools are useful in all areas of your online marketing plan. They allow you to get a clear picture of how well each element of your marketing is doing and reveal weak points you can work hard to improve. Your LinkedIn profile is no different. Your social media content writers can use this information to make adjustments and improve your social media success. Some of the benefits of using analytics include:
- Letting you know who is visiting your site, how they find you and what demographics they fall under.
- Evaluating the effect of updates, engagement and data impressions to help you see how everything is performing.
- Understanding when visitors are clicking, how many views each page has and how many unique visitors your site attracts.
The effective use of LinkedIn can make a major difference in the success of your business. When using LinkedIn for business marketing, it’s important to take the right steps to strengthen your profile and expand your reach for the best results. Hiring experienced social media content writers to help you improve your social media success will ensure you make the most of this social media outlet.
If you’re looking for social media content writers to help you manage your LinkedIn profile, contact us. We can provide the services you need to make an impact with your social media accounts.