Change up your format to build your blog audience.

Not All Content Writing Is Alike: Using a Variety Will Bring Traffic to Your Site

Create a variety of content with the help of experienced content marketers.
Experienced content marketers can help you create a variety of content.

You may already be aware of the importance of writing content for a blog and a website, but did you know there are many other types of content professional content writers can provide? If you want to build your blog audience, you need to work with experienced content marketers to create a variety of content types to best attract the largest portion of your target audience. Don’t focus your content writing on just one type because this will cause you to miss out on reaching all of the people who can benefit from your products and services.


Today’s Internet users are widely visual creatures. In fact, visual content, such as images and video content, are more likely to attract larger audiences and have a greater audience retention rate. Infographics are one of the most creative types of content you can create to attract a target audience and portray facts and data that may otherwise seem boring. Professional content writers can help you create an attractive infographic to share important information about your business in a new way.


You’ve likely seen these graphics that are tagged with funny sayings that attract attention and portray information. While they aren’t typically used to relay all the information you’re trying to offer, they can be a perfect complement to other types of content. They can make a great image for a related blog topic or to engage your target audience on social media.

Create video content with the help of professional content writers.
Professional content writers can help you create video content.


Another visual type of content experienced content marketers recommend is creating videos. While some businesses create amazing productions with actors and all of the other elements of a great movie, there are easier, less expensive ways of creating effective videos that will portray the information you need to share in a visible format your readers will love. Your content writing team can even write the script for you to make the entire process even easier.

An Opinion Post

You likely spend a lot of your time creating informative blog posts that discuss topics that relate to your business. These posts are often factual and share important information with your target audience. Occasionally, it can be useful to ask your content writing service to create an opinion post to mix in with your typical content. Be sure you share your opinions clearly and civilly to avoid offending some of your customers or followers. Choose a topic that isn’t a daily occurrence and allows for a strong opinion. The stronger your stance, the more likely it will be read and shared.

How-To Posts

Sometimes your customers may have difficulty understanding exactly how they should use some of your products and services. In these situations, your post can provide a valuable service to your readers and help them answer any questions they may have. It also opens the door for your customers to ask questions that relate directly to that product or service. Pay attention to what products or services people often ask questions about to help you choose the correct ones to write about.

Change up your format to build your blog audience.
Build your blog audience by using a variety of formats.

An eBook

In most cases, Internet users aren’t looking to read longer form content because they just don’t have the time. However, when there are in-depth topics that relate to your business and are in high demand, eBooks can be a valuable asset. In fact, your content writing service may be able to take several of your blog posts on a single topic and translate them into eBook form to repurpose your content. An eBook also makes an excellent giveaway in return for sharing contact information.

An Interview

You work hard to reach your target audience on a personal level to give them confidence and promote feelings of trust. However, it’s easy to forget that your customers want to get to know you too. Conducting an interview with an important player in your business can help create this sense of getting to know one another, which can help you build your blog audience and the trust your customers feel in you. Talk to your professional content writers about the best ways to present this information to your readers.

There are many types of content you can use to make sure your readers continue to turn to you for the products and services they need. It also helps generate more interest with your readers, encouraging them to share your content with their family and friends. The more customer-friendly you make your content, the more likely you will be to reach a larger portion of your target audience.

If you’re looking for experienced content marketers who can help you create a wide variety of content, contact us. Our experienced team can put together a plan that best reaches your target audience.