Social media for business is a valuable asset to help put your name in front of as many people as possible and encourage interactions with your customers. While it may seem you can do just about anything with social media, if you want to improve your social media success, you have to understand there are some things you should never share on your business social media sites.
While everyone is entitled to their own views about politics, when it comes to your business website, it’s best to keep these opinions to yourself. Save them for discussions with your own family members and friends. You may choose to post them to your personal social media accounts, but this is best done if you have your privacy settings high or aren’t easily connected with your business by name. Keeping your political views out of the spotlight will ensure no one forms an unfair opinion about you or your business.
Each person has their own idea of what is offensive and what they find entertaining. If you want to improve your Facebook performance, posting information that is funny or entertaining can be valuable in attracting more people and keeping your current audience happy. However, it can be a delicate balancing act. Make sure you run any content by several people within your company and try to look at it from a number of perspectives before you make the decision to post. If it’s even slightly questionable, it may be best to bypass it.
Too Much Negativity
Keeping your message as positive as possible will help you keep more people reading your feed. No one wants to constantly read content that is negative in nature and doesn’t make them feel good. However, this doesn’t mean you need to remove all negative references on your page. In fact, if a customer places a complaint or leaves a negative review on your social media site, the last thing you should do is delete it. Instead, face it straight on and show your followers you are willing to do whatever it takes to make things right.
Gossip or Attacks Against Others
It doesn’t matter if the information is true or not, it will reflect negatively on your business if you speak poorly about other people on your page, even if they work for a rival company. Instead, be sure to speak about the positive aspects of your employees and avoid spreading rumors, even if you have reliable information to back up your claim.
You need to post the specifics regarding your business, such as email address, telephone number and physical address, but that doesn’t mean you should share too much about your own personal life. Separating your business venture from your personal life is an absolute must if you want your company to be successful. In many cases, individuals may not agree with the owner of the company for his or her core beliefs, leading them to stop using the business. It also prevents people from contacting you outside the business, especially in the case of a dispute.
Hashtags with Multiple Meanings
Some hashtags can inadvertently be interpreted as something other than what you wanted. This is why it’s important to pay close attention to what you use for hashtags. If you use capital letters at the beginning of every word contained in the hashtag, be sure you take them out to at least check for alternate interpretations. This will help you avoid embarrassment in the future.
Social media can be one of your most useful assets. For instance, Twitter chats can help you connect with customers, while Facebook opens up the possibility of instant communication with your followers. However, when you’re trying to improve your social media success, there are certain things you should avoid posting. Understanding these potential issues can help prevent a major faux pas that could cost you customers and require a lot of hard work to overcome.
If you’re looking for help with social media for business, contact us. Our social media content writers can provide the valuable services you need to effectively reach your target audience.