Don’t Lose Leads with These Common Landing Page Mistakes
Landing pages have become a necessity to help you generate more leads and gather information. However, if you’re making landing page mistakes, you will find they don’t produce the results you’re expecting. A qualified content writing service can help you evaluate your existing landing pages and determine which changes need to be made, as well as complete the content writing for websites that will help you gain more leads from these important pages.
A Disconnected Headline
The headline on your landing page will determine whether people continue reading and ultimately fill out the form or they turn somewhere else for the information. Part of keeping your website relevant involves making sure your headline relates directly to the content you provide within the page. It should also be attractive and entice your readers to continue reading down the page. When your headline creates strong feelings in your visitors, they are much more likely to fill out the form than leave the page without taking action.
Even if your landing page is located on your website, it doesn’t need to be connected to the other pages like you typically do. In fact, using navigation at the top of your page can be detrimental to the success of your landing page. There are several issues with including this element on your page. First, it creates a distraction. With a landing page, it’s important to make sure your audience’s attention is focused on the purpose of the page. Navigation at the top of the page can also result in people leaving the page prematurely. While the traffic will remain on your site, the goal is to get them to fill out the form, not lead them to other pages on your site.
One of the biggest landing page mistakes you can made is not adding an incentive for your readers. When you ask them to share their personal contact information with you, they are likely to want something in return. In order to generate more leads for your business, you need to think about what your customers can benefit from so you can entice them to share their information. An eBook, a special discount or anything of value can encourage your readers to fill out the form and request more information, helping you convert that lead into a sale.
Your Page Isn’t Optimized
Landing pages may have a specific purpose, but that doesn’t mean your content writing service should ignore basic search engine optimization strategies. In fact, your landing page could appear in the search results as well, giving you the chance to bring in more leads than you would get by simply sharing your link. All content writing for websites should be optimized to ensure the best results.
No Optimized Thank You Page
What happens when people fill out the form on your landing pages? This can have a dramatic impact on whether these individuals are likely to convert into sales. In general, every landing page you create should have an associated thank you page that is dedicated to that page alone. This thank you page should be optimized in much the same way as its accompanying landing page.
A Lack of Testing
If you want to make sure your landing page will get the results you want, it’s important to make sure you regularly test it to ensure it meets your needs, as well as the needs of your customers. Keeping your website relevant to what your customers are looking for is critical to your overall success. There are many tools a content writing service can use to ensure your landing pages are regularly tested. With their help, you will be able to make any necessary adjustments and increase the number of leads you generate.
Content writing for websites isn’t limited to your typical webpages; it should also extend to your landing pages. Without the help of an experienced team of professionals, you may find you have made some serious landing page mistakes. Fortunately, many of these mistakes are easy to fix and can provide you with the increase in leads you want so you can focus on converting those leads into sales.
If you’re looking for a content writing service to help with your landing pages, contact us. We can help you create effective landing pages and monitor their activity to ensure your success.