One of the biggest obstacles smaller businesses face is whether they can make a big enough impact to overcome their larger competitors. The good news is small companies can compete with larger ones with the help of small business online advertising, such as pay-per-click advertising. Experienced content marketers know the best ways for small business to succeed in 2016 and can help you implement those practices into your content marketing strategy.
Find the Right Keywords
Knowing how PPC works with small budgets is necessary to ensure you get the results you need without wasting more money than necessary. It all starts with identifying the right keywords to target. The more common the keywords are, the more difficult it will be to rank well for them and outshine your larger competitors. For this reason, it’s important to focus on the niche, long-tail keywords that are less likely to be used by many of the businesses in your industry, giving you a distinct advantage. Experienced content marketers can help you determine which keywords are the most likely to provide the impact you need at the lowest possible cost to help extend your budget.
Spend a Lot of Time on It
PPC advertising requires your attention if you want it to be successful. In most cases, even the most experienced content marketers won’t be able to create a plan that works well the first time. There are always adjustments that can be made to improve your performance and help you move forward to grow and attract customers away from your larger competitors. Working with the experts on your small business online advertising can allow you to spend time on other important aspects of running your business, while they can create a plan that will reach the largest percentage of your target audience and draw in more sales for your business, helping you keep pace with larger companies in your industry.
Use Google to Help
Google has made it extremely easy to automate your pay-per-click campaigns. While this can be helpful in many ways, it’s also important to carefully monitor things yourself to ensure you are getting the results you want. For instance, having the ability to shut down ads when you reach a certain budget can be invaluable to help protect your assets. However, you don’t want to put Google in complete control of your campaign.
Determine the Right Demographics
One of the most useful assets in PPC advertising is the ability to target specific people to maximize your impact. However, if you don’t know who your target audience is, you will have a much more difficult time getting the results you’re looking for. Experienced content marketers can help you take a closer look at the people who are most likely to become your customers and help you make the right connections with these individuals. The more targeted your campaign is, the more successful it is likely to be.
Track Your Conversions
Testing your ads to see how successful they are is one of the most important components to small business online advertising. However, you shouldn’t look at only the statistics that show how often an ad is viewed and users click on it. Instead, you need to also monitor your conversion rate, which refers to the percentage of time someone clicks on your ad and eventually becomes your customer as a result. This can be more difficult to track but is critical if you want your small business to succeed against your larger competitors.
Knowing how PPC works with small budgets is essential if you want to learn how small companies can compete with larger ones. As a whole, PPC advertising can help create a level playing field by helping you rank well for relevant keywords and assist you in finding your niche among your target audience. It’s important for small businesses to use any online resources that are available to them for little to no cost to ensure they have an equal chance of being seen by the people who are most likely to need their products or services.
If you’re looking for experienced content marketers to help give your small business a boost, contact us. We can help you create a PPC campaign that helps put you on a level playing field.