An eBook can be an excellent way to share information with your customers and prospects, as well as offer something of value in exchange for contact information from customers. However, it’s also important to find ways to promote your eBook. Your content writing service worked hard on writing and putting it together. Now it’s up to you to get it into the hands of the individuals who need the information it contains.
Put Together a Compelling eBook
The first step is to work with your professional content writers to create an eBook that is worth sharing and will attract the attention of your target audience. It all starts with determining who your audience is and what they need. You can then create an intriguing title that will entice them to click the link and complete any other action you require, such as filling out a form. The cover should also be attractive since social media is largely visual in nature and many people will click on it if they like what they see.
Marketing your eBook doesn’t have to wait until you’ve already written and published it. In fact, you can begin creating buzz as soon as you have a working idea regarding what the eBook will contain. This social media marketing strategy is critical to your success. Start talking about the information your eBook will contain and how it can help your followers, and be sure to keep them updated on the progress. You can even create a unique hashtag that will help you track how often people are talking about your eBook, allowing you to make any necessary adjustments along the way.
Pin a Tweet or Post
Both Facebook and Twitter have the option of pinning an important post at the top of the page so it doesn’t become buried and more people will see it. Don’t forget to use this feature when it comes time to promote your eBook. Your content writing service can help you create a compelling post that will attract attention and make your readers excited about the prospect of reading the new eBook as soon as it comes out. Be sure to put this post up as soon as you begin generating buzz and update it as more information becomes available.
Talk About It in Groups
The more people you get talking about your eBook, the more people will become interested in it. Most social media sites have groups where you can have discussions with like-minded individuals. This is one of the best ways to promote your eBook through your social media marketing strategy. Ask your professional content writers to help you find relevant groups and then create posts about your eBook. Avoid making these posts promotional as much as possible. Instead, treat them as an informational resource. This will encourage more people to click through to your site and request their own copy.
Consider Paid Promotion
Perhaps one of the most attractive features of a social media marketing strategy is you don’t have to pay for it. However, most social media sites offer options where you can pay to promote specific posts to reach a much larger audience. When it comes to marketing your eBook, you may want to consider this option. These paid postings will appear to more than just your followers, allowing you to target a much broader audience and increase the number of people who are exposed to your eBook and as a result, your business.
After your professional content writers create a compelling eBook that provides valuable information to those who read it, it’s important to make sure you are promoting your eBook so it reaches the right people. The above tips will help you along the road to marketing your eBook to the right people and ensure it becomes the success you need it to be.
If you’re looking for a content writing service to help you develop a social media marketing strategy for your eBook, contact us. Our talented team of professionals can do more than just create an eBook; we can help you find the best ways to promote your eBook on social media.