Evergreen blog posts, which are those that are relevant regardless of the day or year, are one of the best methods of keeping your website relevant. However, experienced content marketers also realize the value of seasonal blogs to help mix things up and keep your readers well informed. Understanding the difference between seasonal and evergreen content can help you find the perfect balance to ensure your readers see you as an expert in your field and feel they can rely on you to provide exactly what they need.
What Is the Difference?
First and foremost, it’s important to understand the difference between seasonal and evergreen content. Evergreen content typically refers to the content you create on a regular basis. It isn’t dated and is just as relevant on the day you write it as it is several months or years down the road. This type of content will continue to perform and produce results. On the other hand, seasonal blogs are tied to a particular date. For instance, you may create holiday blogs that relate to that year’s hottest trends in gifts. You may also write about a particular event. This content should be used sparsely to keep your blog from becoming too dated.
Creating Effective Seasonal Content
While it’s generally preferred to use as much evergreen content as you can with a few seasonal blogs sprinkled in, your seasonal content writing for websites doesn’t have to be a waste of time. Keeping your website relevant means providing your readers with the exact type of content they are interested in reading. This means you need to find ways to weave your seasonal content into your blog and website to continue to give your readers value and ensure they see you as a leader in your industry, regardless of what time of year it may be.
An Authority Figure
If you want people to turn to you for the products and services they buy, you need to make sure you are providing them with the most up-to-date information. This means addressing relevant information as it arises. For instance, if there is a major announcement within your industry, make sure your content writing services are creating a blog post about the topic to release as quickly after the announcement as possible. The same applies with seasonal posts. Make sure they are released on time to ensure your readers see you as a trusted source for information.
When it comes to seasonal blogs, there are likely to be a large number of companies that are going to create content around the same information. Therefore, it’s important to make sure you get creative with your content. Make sure your titles stand out and spark the interest of your customers. However, keep in mind some of these seasonal topics are easier to get creative with than others.
Increase Your Audience
Some individuals only look for companies in an industry during a certain time of the year. Therefore, if you complete content writing for websites around these seasonal topics, you will attract an audience that may not otherwise be looking for your website.
Reuse Your Content
While much evergreen content can only be used once, there are situations where you may be able to recycle the content at a future date. For instance, if you regularly attend an event, you may be able to generally reuse the old content to create something fresh and new about the same event the following year. In addition, if you write a holiday post that relates to a question people have every year, you can recycle the content the following year.
Keeping your website relevant often requires the use of seasonal blogs, along with your regular evergreen content. However, many companies don’t understand the difference between seasonal and evergreen content or why they should focus on certain topics over others. For this reason, it’s important to turn to the professionals to help you make the right choices for your blog.
If you’re looking for the best content writing for websites, including seasonal blogs, contact us. We can provide the quality content you need to attract more traffic to your blog.