Many businesses consider using blog posts, press releases, site content and social media posts as the primary methods of reaching their target audience. However, did you know eBooks can promote your business as well? Website content writing services often offer eBooks as an add-on or as part of their packages because they are an innovative way to expand your current marketing strategy. These longer pieces of content can be used to establish your company as a leader among your competition.
Find the Right Topic
There is likely a vast array of topics in your industry that would work well as an eBook. Your content writing company can conduct research to determine what your target audience is looking for and how to best answer their questions. This is the key in creating an eBook that properly promotes your business. You want to make sure people see you as an expert in your field. Drafting an eBook on a relevant topic will quickly show them you know the inner workings of your field and are eager to share that information in a way that benefits them. This can attract loyal customers to your services.
Leverage Social Media
Experienced social media writers know how to promote your business via social media platforms without sounding pushy. This is important because most consumers don’t use social media as a place to make a purchase. Instead, they are there to interact on a more personal level and gather information. Offering your eBook through a social media marketing campaign can be an effective way to promote your business under the guise of offering information and answering your followers’ questions. Letting people know your eBook is available for download in a tasteful way to sell without selling.
Use Paid Ads
Even if you are giving your eBook out for as a free download, it doesn’t mean you shouldn’t utilize paid advertisements to get the word out. In fact, despite the fact the eBook won’t cost readers anything, you can still gain a significant return on your investment due to the number of people who become your customers as a result of reading it. Google, Twitter and Facebook are among the most common places website content writing services recommend for this type of pay-per-click advertising. These paid ads can put your name in front of more people and give them a good reason to click on your link and visit your website.
Leads Back to Your Site
eBooks can be a great way to get people to visit your website to make a purchase or to learn more information. Just like the rest of your content, a content writing company should include a call-to-action at the end of the book to encourage people to visit your website to find out more information on the topic at hand. If you do a great job of sharing this information, you will get more conversions your eBooks.
Share It Elsewhere
You aren’t restricted to promoting your eBook on your own website and social media platforms. In fact, you can find ways to share the information on other relevant websites as well. For instance, creating guest blog posts that can be posted on other websites that relate to your industry without being a direct competitor will allow you to link to your eBook download so people who want to learn more can find information in your eBook.
eBooks can promote your business in ways other types of content can’t. While many businesses focus on shorter content, providing long-form content can be a valuable tool in showcasing your expertise and helping your prospective customers see you as a leader in your field. Website content writing services know the best ways to share information about your site. They can help you create an eBook and distribute it to the people who are most likely to need the answers you can offer.
If you’re looking for a content writing company to help you create and promote eBooks, contact us. Our experienced team of professionals can help you achieve your goals and expand your reach.