With Internet marketing exploding in the past decade, driving traffic to your website has become a complex, tactical undertaking. Even if you have the best content writers on the web, they are useless if you don’t have a solid content marketing plan. In fact, many businesses these days are hiring SEO content services to stay ahead of the game. Regardless of whether or not you use a content writing service or hire your own content writers, there are still many strategies you can use to drive traffic to your website. We have distilled it down to the top 5 ways to increase traffic on your website.
#1 Maximize Your On-Page SEO
The difference between a webpage that has on-page SEO and one that doesn’t is like comparing a Ferrari to a Prius. It does not matter how slick and sexy your content is. The bottom line is, if your website doesn’t maximize the use of on-page SEO, then you are simply wasting gas. All of your potential customers are taking their business elsewhere because they have no idea you exist.
Your website and content need to be as relevant as possible to clients who are seeking your products or services. This means going the extra mile to find appropriate keywords, write valuable content and draft attention-grabbing meta descriptions. If this isn’t up your alley, then you should consider hiring a company that specializes in SEO content services. Upgrade your ride today so you can better navigate the super highway tomorrow.
#2 Become a Social Media Superstar
Let’s face it. Social media is not just for connecting with friends and family. If you are not using social media to market your services, then you will never make it across the finish line. Imagine the untapped potential available to you by putting your product right in front of those who need it the most. This is done through consistent engagement through your followers who will most likely use your service. The best content writers should be able to master social media content with ease, otherwise, your company may as well drive off into the sunset.
Hashtags are another important way to drive traffic to your website. The best social media marketing companies know how to effectively use hashtags in social media posts. With the enormous amount of information on the Internet, consumers have become increasingly picky about their driving habits. This means they are reading hashtags as a way to streamline the content influx. Using hashtags as a part of your content marketing plan enables you to directly target your ideal audience and expand your reach above and beyond your existing client base.
#3 Email Marketing With Newsletters
You may think email marketing has become as outdated as an old Chevy, however it is still an effective way to gain clientele. With the advent of spam folders and unsubscribe lists, the title of the email is of extreme importance. You must grab the reader’s attention with the subject line or else your email will go straight to junk(yard).
Now that you have captivated the readers’ attention, the next step is to keep them interested. This is where newsletters come into play. The best newsletters contain expert advice that answers questions your clients may have. And remember, the difference between a custom newsletter and a curated one is like going to a sleazy used car lot versus the dealership. If you don’t have the time or patience to write your own newsletters, then it’s time to enlist the help of content writing service professionals.
This one may seem like a no brainer, but there are many ways to drive traffic to your website through advertising. Paid search, social media and display advertising are all effective ways to attract visitors, build your brand and get your site in front of people. Do you just want more traffic, or do you want to increase conversions, too? Each paid channel has its advantages and disadvantages, so think carefully about your objectives before deciding on a content writing service. If your goal is to increase traffic to your site in order to get more sales, you’ll need to include high commercial intent keywords as part of your paid search objectives. Keep in mind these search terms can be competitive (and expensive). However, the payoff may be worth it over the long haul.
#5 Check Your Website’s Speed and Responsiveness
In today’s digital age, most people are using mobile devices to access the web. So you need to keep in mind, if your visitors have to pinch and scroll around your site, your competitors will leave you in the dust. Your website should be accessible and viewable across multiple devices, including smaller smartphones. Also, pay attention to the speed of your website. It should load faster than a Tesla. If your site takes forever to load, your bounce rate will be sky high. Also, your pages need to be as technically optimized as possible, keeping in mind image file sizes, page structure and functionality of third-party plugins. The faster it loads, the better chances you’ll have of keeping customers tooling around your site.
If you are needing the help of a content writing service, contact us. Our writers are college-educated in the U.S. and specially trained in SEO writing.