The short answer is…it’s billions of dollars important to the success of online businesses. If you were a new business owner 10 years ago, chances are you hadn’t heard of or cared about content marketing. Fast forward to 2019, and most small businesses are all but lost without it. In order for any business to reach optimal success in this digital age, they must have an online presence.
Many opt to pay hundreds or even thousands of dollars on their website design alone. However, even if you have the most captivating, innovative website in the entire world (wide web), it’s absolutely useless unless you market it. In digital terms, that means content marketing. If you think this is an endeavor you can complete alone, we encourage you to do so. But most likely you don’t have the time or the SEO know how. Upon that realization, you should consider hiring a digital agency to conduct content marketing for you.
What Is Content Marketing?
Your website contains content. Information about your business, products, and services all serve as content. Keywords that are most relevant to your industry are also content as well as the information on your team, blog and contact us pages including words and images. If you are unfamiliar with terms such as keyword search, meta tags, and search engine ranking, then you may want to consider hiring an SEO writer to help your website gain more traffic. Believe it or not, the first part of this equation (content) is the easiest. It’s the marketing part that is a bit more tricky to accomplish.
Now that you have an amazing amount of SEO content, welcome to the Internet. Now, you are facing many competitors who are probably trying to reach the same customers you are. This is why it is vital to get the right content with the right keywords in front of the right audience. Content marketing is how you do it. Content marketing involves finding out who your target audience is and how best to catch their attention through search engine optimization and digital advertising.
Why Is Content Marketing So Profitable?
You may want to consider a digital marketing agency as your one necessity for outsourcing. Rome was not built in a day and neither was a profitable website. Of course, you’re not the only small business owner who relies on content marketing to help their business stay in the green. In fact, just about every successful online business uses content marketing as their primary way to generate sales. In turn, the demand for these services is surging dramatically.
If you start adding up the opportunities, there is a lot of business to be generated by digital advertising. When you also compare these numbers to the cost of other marketing methods, you will see why the profit ceiling for content marketing is enormous. In addition, you can expect re-marketing to dominate the marketing arena for paid content. In other words, this trend is becoming more important than more traditional advertising methods such as radio, print, and T.V. This more targeted approach means more bang for your buck. You are no longer trying to draw in customers, they actually search for you.
Many large, successful businesses have invested their marketing dollars into content marketing and have made many more times that amount in profit. In fact, ROI is the most important measure of success because of its direct tie to revenue. High ROIs, mean companies continue to increase their content marketing budgets year after year. However, it is important for a small business to not only increase their digital marketing budget but to spend it wisely.
The best way to do this is to hire a digital agency to plan and implement your digital marketing strategies. You will want to focus a large portion of marketing dollars not just on digital ads, but also on better content creation and distribution. Having a marketing plan with these strategies is the best way to pave your path for success in the digital future.
Content Marketing is Targeting New Platforms
As our world becomes more and more digitized, we are seeing an increase in the number of platforms content marketing is targeting. For example, messaging apps are becoming increasingly more popular on business websites. A lot of big names use Facebook messenger to engage their page visitors. We have all visited websites where we see a message icon or chatbot encouraging us to interact. Expect to see this trend become mainstream in digital advertising.
The Future of Advertising Is in Content Marketing
The steady growth of content marketing proves it’s not a fad. In fact, it is the marketing wave of the future and the future is now! As our society has become increasingly dependent on technology, so has the need for businesses to advertise digitally. Traditional advertising methods are slowly becoming obsolete as business owners are seeing higher ROIs and more global outreach from their digital marketing dollars.
In fact, content marketing may be the only way to advertise your brand in the future. Luckily, you are starting your content marketing plan now so you will be well prepared for the outlook ahead. Don’t delay, begin implementing your content marketing strategy today in order to stay ahead in the digital marketing curve.
Are you looking for high-quality content marketing? Contact us to find out how our digital agency can help grow your business.