Your Customers Are Definitely on YouTube
Your Competitors & Customers Are Definitely on YouTube
Here’s Why
Did you know the very first video uploaded to YouTube was way back in April of 2005? The video, featuring one of the site’s founders at a zoo, was simply titled “me at the zoo.” Since then, the platform founded by a few former PayPal employees — three of the thirteen infamous “PayPal Mafia” — has come a long way. It’s staggering to think they’ve gone from zero to well beyond a billion users in a decade and a half.
Whether we’d like to admit it or not, I think we’ve all spent an afternoon or two watching crazy dog videos, one after another after another. My personal guilty pleasure is cats doing silly things. YouTube, from its inception, has been an amazing source of entertaining (and free) content. But did you know that nearly half of all content providers, from the big boys on Wall Street to the mom-and-pop shops down the street, plan on adding YouTube to their marketing strategy within the next year? Yep, that’s right — and that’s one trend you can bet your last Bitcoin will continue to increase.
I can just hear that negative voice in your head saying something like, “Well, that’s probably true… but my customers aren’t really paying attention to ads on YouTube.”
One-third of Time Online is Spent Watching Video Content
With Youtube’s virtual monopoly on vids, their billion-plus active users, and content available in almost 80 different languages, you might want to think again.
It’s not just that your customers (or in industry parlance, your targeted audience) are on YouTube. It’s that a unique and engaging channel can improve your SEO, organic website traffic, and overall brand performance. It’s true, though, marketing on YouTube can be confusing. Heck, even for website builders and Facebook pros, the ins-and-outs of YouTube can be downright intimidating. But, that’s where we come in.
Not only can we design a strategy that will take your engagement from zero to hero, but we can also teach you a thing or two along the way. We don’t want to just impress you with upswings in data analytics charts, we want you to understand them, and ultimately, grow those trends yourself.
We Don’t Just Create Winning Content, We Create Winners
So if you’re looking for more than just a one-size-fits-all approach to content, we’ve got you covered. Why not start with our free reputation management tool and see who knows what about your business. Then, let’s figure out who’s left out of that loop, how video content can reach them, and then convert those leads into customers!
