The Low-Down on the Hottest B2B Content Marketing Trends, Stats, and Methods…
A comprehensive content marketing strategy has always been the key to improving organic B2B website traffic and ROI. By using these specific marketing strategies, business-to-business content companies can grow their audience through email campaigns, more engaging content incorporating audio and visuals, and paid social media distribution and influencers.
Simply put, an excellent content strategy is the perfect marketing tool for businesses to reach out to other businesses. Through these interactions, the primary business’ target audience can receive information about their organization that otherwise could go unnoticed — like specific services or specialty products that might just catch a client’s eye!
B2B content marketing is also more cost-effective (not to mention more efficient) when compared to hiring an in-house team, experimenting with unproven social channels, or going it alone with Google Ads. By employing the right methods, B2B buyers will also notice a pleasant side effect: increased brand prominence.
Content marketing can also be used in another highly-effective manner. As a tool to draw in otherwise disinterested B2B buyers, storytelling via content can generate some serious traffic upsurges! A creative marketing strategy with sensory amenities, like slick podcasts, animations, and webinars, engages the potential client and encourages them to use your company. Of course, a well-planned content marketing strategy that employs storytelling can also attract leads that are actually interested in your products or services.
Email marketing can also be a great asset in a B2B content marketer’s toolkit. According to Blue Corona, 77% of the leading B2B content marketers have used this as their primary marketing strategy and were rewarded with 55% of their leads becoming loyal clients! These results speak for themselves and exemplify the power of a basic email B2B marketing plan.
Crushing the ‘Glutinous Newsfeed’
Every day, consumers are bombarded with advertisements from the moment they wake up until the sleepy minutes before they go to bed. So how do we, in the business world, get their attention? By 2019, audio and visual content have become the gold standard in meeting this goal. Can you believe 67% of B2B marketers report that their ‘more informative’ audio and/or visual content has improved their ROI?
These types of content can include anything from:
- Animated infographics
Social media with paid distribution channels are another major trend in 2019 B2B content marketing. Not to beat a dead horse, but consumers live in a veritable sea of ads, videos, and other content competing for their attention. Popular distribution channels such as Facebook, Instagram, and Twitter are prime ways to reach a target audience — but smaller businesses need special tactics to gain prominence in the era of ‘glutinous news feeds.’ It’s a fact that content marketers who have invested their time and money in paid campaigns have seen a 70% increase in lead generation.
It can be argued that social media is one of the biggest trends in 2019 B2B marketing because it encompasses essentially most of the previous trends within various platforms. For example, Instagram is image-focused, but also features videos and captions. Twitter is more text-focused, but also features images and videos. A recent social media marketing study showed that around 80% of B2B providers are utilizing social media marketing to grow and increase the scope of their clientele.
The Ascendance of the Almighty ‘Influencer’
The rise in social media has also brought on the dominance of another B2B marketing trend: the influencer. Social media influencers can have millions of people who follow their daily lives and listen to what they have to say about product promotions making them — in this day and age — the perfect marketing tool. Around 64% of B2B dealers (including yours truly) have worked with influencers to help strengthen the power of their brand position.
B2B content marketing has had an extraordinary effect on the business domain with its numerous benefits, only a few of which have been described there. With the data from 2019 finally shaking out, these hindsight insights indicate it will only continue to grow, evolve, and dominate the digital landscape for years to come.
Whether you’re selling white-label to other companies, looking to implement an in-house strategy developed by our pros, or just need a couple of Facebook campaigns, iwebcontent is where you’re going to find it all.
We’ve got a smorgasbord of excellent services and product packages to grow your business today!
Why? It’s because: We do it all. We do it best. And we do it ROI positive!