In the world of content marketing and eBooks, there’s one word that dominates: value.
First and foremost, there’s the value of eBooks as a content writing tool. One of the things that makes an eBook different from other forms of advertising is that readers don’t feel like they’re being marketed to.
That’s not to say that a tweet or a blog can’t also deliver something of value. However, on the whole, it’s the entire job of an eBook to deliver value to the reader – value in the form of expert and informative content.
Bearing all of that in mind, here are four things you can do immediately to pack even more value into your eBooks, producing higher-quality marketing writing content that will drive customers to hand over their name and email address for a chance to download a copy of your latest magnum opus.
Pick the Perfect Topic
Finding the right topic for your eBook is central to not only maximizing your content marketing efforts but also ensuring you’re providing the most value to readers possible. The best content writers know how to take a single burning question or a problem people might have and expand that into a full eBook that really digs into all the nooks and crannies of that issue. But how do you figure out what issues are really at the forefront of your audience’s mind?
- Don’t be afraid to ask. Really, sometimes the simplest way to create marketing writing content that appeals to the masses is to go to the masses and ask them what they want to see. Head to your blog or post questions on your social media asking what topics people would like to see covered in-depth, and go from there.
- See what the competition is doing. With a little digging, you can see what kind of eBooks other businesses in your market are offering. However, this can backfire if you offer something that’s too similar to what’s already out there. Use your competitors as inspiration, but also remember that it’s a good idea to fill in the gaps; use what makes you different as a company or service.
- Check out your high performers. SEO content services let you see where people are landing on your website. Use that data to identify what people want to learn more about.
Save the Sales Pitch for Later
An eBook isn’t the time to make a sales pitch. Rather, this is a content writers’ time to show off their expertise, offering information about the topic they’ve chosen in a way that’s clear and concise. It is, of course, tempting to use this space to offer your products or services as a solution, but that’s not why your readers are there.
A great solution to this conundrum is to make sure you’re injecting your brand’s style and tone into your eBook. Whether writing it yourself or working with a skilled content writing service, make sure your eBook appropriately matches the tone of the posts on your social media and the blogs on your website. If you don’t already have one, it can be a good idea to set up a brand style guide and cull the materials from your writing catalog that best showcase your brand’s communication style.
Make Your eBook Content Exclusive
In our discussion of value, we’ve touched on ensuring that what you offer in your eBook is useful to readers. Now, let’s also remember that exclusive content – content that can’t be found anywhere else, whether on your blog or on competitor’s websites – also holds intrinsically higher value.
However, do note that just because you’ve written about it before doesn’t mean you can’t touch on it again. It just means you might need to give it a fresh coat of paint. Good content writers can put a spin on topics that have been done – and redone – giving them some value they might not have had otherwise.
But do be careful. Even the best content writers in the USA may not be able to freshen up some of the most overused eBook topics. It is typically best to avoid these.
Be Sure to Make an Impression
You don’t want to make a sales pitch in your eBook. However, that doesn’t mean you want your reader to forget who you are and what it is you do. After everything has been said and you’ve imparted your final words of wisdom, be sure you take the time to leave your readers with an About Me or Call to Action that goes in-depth about your business and what it does.
Be sure you include links that will send your reader back to your blog, your website and your social media. Remember that your reader could come back to your eBook at any time, and these links will still be there in the future even if readers aren’t ready to click right now.
If you have any questions about this or any other content marketing services, or if you’d like to hire one of the skilled content writers at iwebcontent to craft a value-packed eBook for your business, contact us today to get your project started!