How to Reopen Your Business After the Coronavirus Shutdown

iwc blog image - How to Reopen after Coronavirus Shut-Down

If it feels as if the halt of our economy has already lasted forever, there is an end in sight. There are many reasons for any business, regardless of their industry, to worry about both the short and long term effects of coronavirus and its economic effects. But this is precisely why it’s crucial to begin planning your recovery efforts immediately, with content writing services, social media marketing, and more, to mitigate the impact the coronavirus has and will have on your business. This will help ensure you’re able to get back to business as efficiently and effectively as possible. 

Understanding the New Normal

Right now, almost everybody is saying, “I can’t wait until things get back to normal.” But what many people do not yet realize is that we are most likely moving forward into something a bit different than before. The true impact of COVID-19 will be felt not just for weeks or months but potentially for years to come. Even though we have “flattened the curve,” the coronavirus is not going away anytime soon. This means we are now faced with a new normal. 

Businesses must be prepared to offer their customers the reassurance that they are safe with the services and products. This is why, as you reopen, it’s a good idea to provide your customers with open and honest information about the practices you will be implementing to keep them safe, such as temperature checks for employees, handwashing policies, no contact delivery availability, and appropriate safety gear, to name a few.

Communicating Your Reopening and Safety Policies

Social media marketing is a great tool you can use to immediately send out information about your business’s reopening. You can also use your social media channels to provide customers with information about new policies you are implementing. It’s also a good idea to have these policies displayed prominently on your website where people can easily access them. People are searching for this information as we speak! 

They want to know their favorite businesses are doing everything they can to keep them safe. If they can’t be sure a business is doing everything possible to protect them from COVID-19, they will pass them by in favor of another company that is. Be proactive. Get in touch with a web designer who can update your web site to include information on your homepage or a separate page with up-to-date information about all of your new policies regarding keeping your customers safe.

Getting Back to Business

Of course, it doesn’t have to be all doom and gloom – nor should it. While it’s important to be sure people know they can trust you to keep them safe, reopening after the shutdown is also a good time to embrace the fact that people are ready to get back to living their lives. It’s time to celebrate! 

You can use content marketing to your advantage to let people know you’re back in business and ready to celebrate with them. Now is a good time to contact existing and previous customers and let them know you’re opening back up. If you’re going to be offering any specials to celebrate your reopening, be sure to let them know the specific details and, of course, when you’ll be back in operation. 

Looking for New Help

Many businesses had to let go of team members during the shutdown. Hopefully, you’ll be able to hire those same employees back, but that’s not always the case. If you find yourself in need of new employees, there are many individuals out there who are seeking jobs because of the coronavirus crisis, and now is a great time to use content writing online services to send out the message that you’re hiring. 

More Tips to Reopen Your Business

As you get back to business and readjust, there are other things you’ll want to do to make sure you’re able to get things running smoothly. You may consider:

  • Creating a Business Plan: You may already have a standard business plan. However, things have changed and it may be time for you to revamp your strategy. 
  • Checking Your Online Presence: Now is a good time to see what your standing is online. Do you have any bad reviews? If so, take the time to respond. Now is also a good time to check out your website and see whether it’s time for an upgrade.
  • Staying on Top of Social Media: Social media marketing is important. If you don’t already have a good social media plan, now is the time to adopt new strategies and implement them so you can reach out to new and existing customers. 

The coronavirus shutdown has changed a lot about the way we do business and even the way we think about business. But the end is in sight. If you have questions about the strategies you can put into place to help you when reopening your business, or you’re looking for a dedicated content writing service to help you, contact us today!

Click the image above to learn about our COVID-19 Site Content Rewrite package.

 

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