As we all know, in the world of fashion, you’re either in or you’re out. That’s why having the proper branding is important, regardless of whether you’re a small local fashion retailer or you’re selling your product to people around the world. There are plenty of things to think about, such as having attractive photos to highlight the products you’re selling and having a great website where you can sell your merchandise. But perhaps one of the most important things is compelling copy that lets people know who you are as a brand and showcases just how desirable your fashions are.
Having a good fashion writer can accomplish this, and so much more. There are many traits that set a fashion copywriter apart from your run-of-the-mill copywriter – even one with better-than-average writing abilities. In addition to having a good functional knowledge of the world of fashion, a good fashion writer should be able to help elevate your brand, enticing people to buy what you have to offer and keep them coming back for more.
Understanding Your Audience
Every good writer should know their audience. When it comes to the world of fashion writing, a brand’s audience can vary wildly depending on any number of factors. Consider the different types of fashion out there:
- Affordable, everyday wear for the entire family
- Tough and durable menswear, built to last
- Trendy fast fashion, cheap and designed to hit the clubs
- Comfortable but stylish maternity fashion for moms-to-be
- And so much more
Also consider the gender of your buyer, their income level, their career, their lifestyle and their priorities. When you hire a professional for your fashion copywriting, you need someone who’s able to choose the right tone for your brand, creating copy that speaks to your audience and their needs.
What Kind of Fashion Copywriting Do You Need?
As a fashion brand, you need to be reaching out to existing and potential customers in many different ways. There will always be people who become curious and visit your website to see what’s new, and for that, you will need enticing website copy to tell them what your brand is all about. However, in addition to that, you will need numerous other types of fashion copywriting to help sell your products.
These days, one of the most important avenues for selling fashion is social media. A good fashion writer should be able to work with various types of social media, including Facebook, Twitter, and of course the all-important Instagram, home of some of the biggest fashion influencers.
A fashion writer should also be able to craft regular emails, as newsletters are an important way to keep fans updated on new products, sales and other information about your brand. If you have different audiences within your brand – for example, you sell both menswear and womenswear – you can even segment your newsletters to give them more focus and make sure the most relevant information is getting to the people who need to see it.
Bringing Your Products to Life
Finally, it should almost go without saying that the big role of any fashion writer is their product description services, especially in today’s eCommerce driven market. People love shopping online, but many of them still love being able to pick something up, hold it in their hands and see what it’s all about before making a decision. That presents them with a bit of a catch-22 when it comes to purchasing.
A good eCommerce product description writer can entice them to buy, even if they haven’t had the opportunity to actually try it on, by offering quality details and vivid descriptions of a product that tells them what it’s all about.
Product description writing services can be incredibly valuable for selling items such as cologne or perfume that can’t otherwise be experienced over the Internet. A good fashion copywriter can use vivid descriptors and emotionally driven words (clean, refreshing notes of lemon verbena that speak of sun-drenched days…) to let readers know what to expect and how it will make them feel. Even clothing and shoes, which can be visualized through photographs, can benefit from good product description services that inform the reader regarding fabrics, styling details and fit, enticing them to go ahead and click the “Add to Cart” button.
If you have any questions about fashion writing, or you’re looking for fashion copywriting services today, contact us. Our talented digital marketing team is ready to help you build your brand so you can put your most fashionable face forward!