Social Media Marketing: Which Platforms Should You Use?

Are you a business looking for new ways to generate leads through your social media audience? If so, we have put together a list of the top social media marketing platforms. But before we delve into that list, we thought we should answer some most-asked questions about one of the latest forms of marketing for both small and big businesses. It’s still a fairly new avenue with a rapidly growing market. 

Why Should I Use Social Media Marketing? 

Besides the fact that it’s free, social media marketing enables you to communicate with clients with a different, engaging approach. You are able to target your ideal client by creating posts to keep them informed and intrigued by what your company is doing or the new products you are selling.

To help captivate an audience, here is a list of the most common types of posts 

  • Holiday and special occasion
  • Team updates
  • Graphics
  • Blog articles
  • Videos

How Do I Know Which Social Media Platform Is Best For My Business? 

It’s always a good idea to have a presence on multiple social media platforms, just make sure to choose accordingly based on the clients you are hoping to reach. Most importantly, you want to make sure you are putting out great information that can benefit your business when your ideal client is reached. If you don’t have the time to come up with these posts, there are web content companies that specialize in social media marketing, equipped with trained content writers to make sure you are able to reach your business’s goals. 

Now Let’s Dive Into The Top Social Media Platforms: 

Facebook – This is an all-in-one marketing platform. Not only can you set up a free Business Page, but you’re also able to schedule your content marketing through their business center. Facebook mainly appeals to an older audience. 

Facebook has been in the top 10 social media sites since 2006. In a recent study, it was found that Facebook alone has 2.7 Billion (yes, that’s right…billion with a “B”) active users daily. Through Facebook’s business center, the more you post on Facebook, the more data it can gather from the people interacting with your page. It will show you the different times in which you have the most views on your posts and the highest activity on your pages. To even further your possibility of being seen by your ideal client, you can purchase Facebook Ads. 

Instagram –  A great social media platform for eye-catching graphics, pictures, and videos to intrigue your target audience. It has a mixture of both young and older audiences. Instagram’s simple platform design makes it easy for others to share your brand with their friends, as well as their stories. 

An Instagram secret-weapon that a lot of businesses don’t use to their advantage is the “story” feature. This powerful feature seems simple but in order to create the “perfect” story, a 30-second task may turn into 5-10 minutes, but well worth the time to post daily on your stories. Not to mention the awesome story-analytics tool!

LinkedIn – LinkedIn is being used by over 6.9 Million business professionals looking to sell products or services to other companies. This would be your ideal social media marketing platform if you are trying to generate leads and make connections with other business professionals as LinkedIn is named the #1 lead generator marketing platform.

LinkedIn can also be used as another avenue to bring traffic to your website. Additionally, LinkedIn is a great site to post a job opportunity if your company is hiring.  

While we’re at it, why don’t you follow us on our iwebcontent LinkedIn page and stay up to date with what’s going on in the B2B world of digital marketing. 

Twitter – Consists of a more youthful audience, including millennials and gen-x. Twitter works by creating a message that can be text-only, a picture, GIF, or video. A twitter-user can then “retweet” your post onto their page and share with their group of followers. A twitter-user can also “love” and respond to your posts. The more you are able to interact with your followers, the more they will share your products or your message for free. Due to the word-count limit Twitter has, it’s best to use your highest ranked keywords as your hashtags. 

It’s important to do your hashtag research. When a hashtag is used on twitter, it groups your posts with other “tweets” that include the same keyword. A simple explanation of how to come up with a hashtag is to put yourself in your client’s shoes. As an example, let’s say someone is looking for a new Digital Marketing Agency. They could search for “#DigitalMarketing” on Twitter. If a digital marketing agency used this keyword in their social media posts, they have a higher chance of being found and chosen as a potential agency.

Pinterest – Allows for a user to create a “board” in which they can “pin” ANY item that has caught their attention. Pinterest can benefit your business by posting single items that your business sells, or sharing your blogs, articles, and videos. This way whenever a product or item comes to mind, your company will be one of the first choices in mind. Pinterest appeals most to females.  

How Can We Help With Your Social Media Marketing? 

We understand how hard it is to keep up with social media. If you’re too busy to create weekly content, we would love to help you set up your monthly social media calendars. We have a great team in place to help our clients grow their businesses through online marketing. We would also love to help guide you on your analytics and start creating Facebook Ads for you. Check out our services page to find a full listing of the agency-style digital marketing we provide or contact us to learn more. We would love to be your web content company.

Click the ebook above to learn more about social media marketing.

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