Is Blogging the Biggest Bang for my Digital Marketing Buck?

Blog Writing

If you’re reading this right now, it’s possible you may have been asking this question: is blogging really worth it? Blog writing has been an industry standard for years when it comes to attracting clients and customers, and for good reason. Blogging is one of the oldest and best-known marketing tools, dating back to the earliest days of the Internet. The first known blog, though not used for marketing purposes, dates back to 1997. Meanwhile, the launch of Google AdSense in 2002 and the rise of multiple blogging platforms saw the rise of blog writing as a business model and marketing tool across the Internet as businesses sought to utilize this new platform for their own purposes.

If you remember the early days of the Internet, thinking about how long ago that was may make you feel like a bit of a dinosaur. But using blog content as a marketing tool doesn’t make you a relic, even in this day and age. Blog writing is still a viable marketing tool, and is likely to remain that way for many reasons. But, there’s a catch…

Don’t Waste Your Readers’ Time

There is now over 20+ years’ worth of content online (give or take). With so much content on the Internet, there is a lot for readers to pick and choose from, including a lot of valuable information—as well as a lot of junk. That’s why one of the most important business blogging tips we can offer is just how important it is to create valuable content with every post you craft. 

Whether it’s a simple tweet or a lengthy, 2000 word blog, you need to be sure that anything you are putting in front of your reader is something they will benefit from reading. Today’s Internet user has a lot of information to peruse. If you don’t provide them with blog content that offers them something of real value—for example, breaking news about something relevant to your industry, or good information they can put to use—not only will they click away from your blog, they will be less likely to come back to your blog in the future. 

Working with a blog writing service can help you generate topics and craft insightful, interesting blogs that are relevant to your industry and that will spark your readers’ interest. This can also be a great way to make sure that your blogs pop on the page so your readers stop and stay to read your blog in the first place, which brings us to our next point.

Make Your Blogs Stand Out

What your blog has to say is important, but another of the biggest business blogging tips you must remember is the importance of making your blog look good on the page. Readers often stop and skim a blog before they read it in full—that is, if they end up reading it at all. 

Having a well-designed page for your blog and using good images will help it stand out and grab the attention of your readers so they stay on the page. One of the most important jobs of a blog writing service in addition to writing your blog is finding the graphics that will go along with it. So when it’s posted, it looks compelling and your readers will stop and stay for more than just a glance. 

Keep a Regular Schedule

Another of the most important business blogging tips we can press on you is having a regular blogging schedule. You can’t expect to simply show up to work whenever you feel like it. Likewise, you can’t expect to keep a scattershot blog schedule without your readers simply going elsewhere for their content. 

It’s important to keep a regular posting schedule. This may mean posting every day, Monday through Friday, every Monday, or even on the first of every month. The choice is yours. However, once you have made up your mind regarding a schedule, you need to stick to it. 

Not only will having regular content on your blog keep readers coming back for more, but it will also ensure you have fresh content (with your preferred keywords) coming up on your blog for SEO purposes. Consistent blogging also creates new backlinks, which will boost your website’s credibility and ranking—all things that can be considered tremendous benefits of blogging. If you don’t have the time to do it yourself, working with a blog writing service can help so you always have new content on a regular basis.

Blogging is Evolving

One final thing. Just like the rest of the Internet, blogging is evolving. While at its heart it’s the same, it continues to be updated with the latest and greatest tools. It is now possible to include video in your blog posts, to share memes, and much more. 

Additionally, there are numerous new ways to share blogs across social media platforms, allowing you to reach a wider audience than ever before. Knowing how to integrate your blog with your website as well as your social media can help spread your reach and ensure you are making the most of your blog content. 

So Is Blogging Worth It?

The answer is yes! It’s one of the most cost-effective ways to market your website. Learn more about the benefits of blogging in 2020 and beyond by working with a top website content company. iwebcontent would love to help you add exciting, high-quality, search-engine-ranking content with one of our value-packed blog packages. Contact us today!

Click the eBook above for more reasons your company should have a blog.

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