The new year is only hours away, and for those of you who know digital marketing, this means there are a host of new content marketing opportunities just on the horizon. Every year, new trends crop up, giving us plenty of fresh strategies and tools to tinker around with as we examine new marketing methods. Meanwhile, various older content writing tools seem to go the way of the dinosaurs with each passing year, proving themselves less effective than they have been in the past.
As someone working with marketing writing content, it’s vital to not only know which new trends are arising but which may not be as effective as they have been in the past. So as 2020 draws to a close and we roll into 2021, here are some of the top trends you should know in the world of content marketing.
Give Customers a More Memorable Experience
Good marketing is about much more than sharing information with customers these days. Marketing is also about providing customers with a memorable experience including website features that make an impact and, hopefully, will have your customers coming back for more! There are plenty of ways to do this, but to get an idea of what the really big companies are doing these days, you only have to look out into the world around you, especially in the world of social media.
Plenty of businesses are advertising content to their customers that’s more than just information about their business or the services they can provide. From comic books to short video games customers can play, businesses are offering a plethora of fun and exciting experiences to people, all for free!
Businesses give these away as a means to generate leads, hoping to attract the attention of new customers while also keeping the attention of current ones. Often, all potential leads need to do to gain access to this free offering is to give a business their email – something incredibly beneficial when it comes to lead generation. While your small company may not have the budget for comic book design or game app, you can probably come up with smaller-scale give-aways that could also be effective for capturing marketing list information.
The Importance of Video Marketing Continues to Rise
Using video to boost one’s marketing writing content has been around for a while, but there are clear indications this is going to be a driving force in the marketing world come 2021. People love watching videos on their devices, so it shouldn’t come as a surprise. Many marketing companies are beginning to convert client blogs, as well as other pieces of content from their site, into videos for the perusal of their site visitors.
It’s not hard to see why this is the case, either. Videos are a quick and easy way for site visitors to digest the information you have to offer. Did you know approximately 81% of businesses who begin to make use of video marketing see an increase in their sales? Unfortunately, it can be difficult for a small business to use video marketing. Crafting videos can be a time-consuming process, from getting content writers to create a compelling script to voice-overs and editing. However, it’s clear to see those businesses that manage to offer videos on their website see plenty of benefits in the long run.
Get Involved in the World of Cross-Promotion
In the past, it was all about competition. Now, as 2021 dawns, it’s all about collaboration. An increasing number of companies are looking for ways they can reach out, whether it’s to other companies working in their industry, to brands in industries that align with their own, or even with social media influencers – partnering with them as a way to get noticed and generate new leads. It’s a simple yet incredibly effective way to expose yourself to a brand new audience.
There are many ways to make cross-promotion work. Simply reaching out to others to partner with you can be an effective way to find collaborators. Meanwhile, having high-quality content behind your collaborations helps drive your authority and your credibility even further, especially if you’re partnering with brands and influencers who themselves have authority and credibility. As a content marketing tool, you can arrange to have your blogs posted on or cross-linked from other sites or platforms.
Improve the Content Experience
For most businesses, when it comes to creating content, having high-quality, well-written pieces that speak to readers’ interests is important. And of course, you want to engage people and keep them coming back for more. But even an incredibly well-written piece of content can only do so much if your site is covered in pop-ups and ads.
It’s vital you don’t forget the user experience when it comes to web design. Your blog may be filled with incredible content written by a stellar web content company, but this only means so much if there are annoying distractions driving leads away. Even if they manage to finish the article they came to read in the first place, there are no guarantees they’ll be back to read another piece of content or they’ll click anywhere else on your site if they didn’t have a good experience for the few minutes they spent there.
This is why in 2021, an increasing number of businesses are going to be streamlining their sites and making an effort to produce content free from outside noise. Make it a resolution to work with a content writing service to clean up your own website if you haven’t done so already.
Give Greater Focus to Products and Services
It’s likely if you’ve worked with a content writing service you’ve gone to great lengths to provide more general information to potential leads. This includes items or information they might be looking for when they head online rather than about who you are and what you can do. But it might be time to change this. As 2021 rolls in, an increasing number of businesses are realizing it’s okay to spend time on their blogs discussing what they have to offer and what they can do for their customers.
If you don’t have the ability to roll out a new blog article every day due to limited resources, it might be more cost-effective to focus on showing potential leads your core offerings within your blogs instead of general topics. Just remember to continue to provide visitors with relevant information and search terms that will help drive them to your blog in the first place.
Repurpose Your Content
In today’s eco-friendly world, perhaps it’s no surprise that many businesses are finding new and innovative ways to repurpose their content. There are many ways you can put the content you already have available for re-use. For example, you can turn your old blogs into:
- New blogs and articles with rewritten content
- Slideshows and other presentations
Perhaps the best thing about repurposed content is it allows you to reach an entirely new audience. Those you missed the first time around because they didn’t have the time to read a blog post may be much more likely to hang out and watch a short video or scroll through a quick slideshow.
SEO is Here to Stay
Last but not least, it’s important to emphasize the importance of search engine optimization. In fact, content writers are doubling down on the importance of SEO, finding new ways to utilize keywords. From identifying more niche keywords to utilizing long-tail keywords on a more regular basis, there are more ways than ever your content writing service can make use of SEO. They can make sure your keywords boost your content and help you rank higher in search engines.
SEO content services remain as vital a part of your marketing strategy as 2021 rolls around as it did at the beginning of 2020. However, search engine algorithms are changing, just as they always have. This is why it’s important to work with a company that truly understands SEO content writing and the power it holds.
Are you looking to work with a content writing company that understands all the latest trends? If so, contact us today! Our skilled team can help you develop a content strategy including SEO optimized content, affordable videos, improved customer experience, repurposed blog content and more to help boost you to the top of your marketing game in 2021 and beyond.