When it comes to building a website, content is key. But how do you determine how much content you need? Figuring out how many pages you need for your website is an important but often difficult task whether creating the content yourself or working with a content writing service, and there are many factors to consider. You want your website to be easy to navigate. All necessary information for your site visitors should be simple to find, regardless of what they’re searching for. However, the number of pages on your site and the amount of content on those pages can have a tremendous impact on various factors, including the success of your SEO.
The good news is you don’t have to spend countless hours or hire a content writing service to craft hundreds of pages for your site. It is still necessary to break your content down into manageable pieces, as attempting to place too much website content on a single page has a tendency to result in large blocks of text, making them more difficult and overwhelming to read. But knowing which pages are essential and which can enhance your website’s design helps ensure you have all the pages you need without sacrificing your site visitors’ ability to delve into your content or find the information they need.
Your Most important Website Content Pages
Though not every website is built the same, some elements tend to be universal. Among these elements are the basic website pages, which help you deliver the most important content to site visitors. Not every website will need the same pages. Figuring out which are most important to your site often comes down to the type of website you are building and how much information you need to make available for those who come to your site. Content writers can help ensure you get all the webpages you need and keep you from overloading your site or each individual page with text while still boosting the effectiveness of your content marketing. Keeping this in mind, you may consider these pages during the process of building your website.
Homepage: This is typically the first page visitors will see. A homepage can vary greatly in what it contains depending on several factors. It can include the information you want individuals to see when they arrive on your site in addition to the information they typically need right away. Skilled content writers can help with creating a homepage interesting enough to entice site visitors and simple enough to keep readers from becoming overwhelmed. During the process of crafting your homepage, you typically want to include a few key elements. These include your logo, links to aid in navigation, a headline and a call to action.
Products or Services Pages: Among the more challenging tasks you may face is writing your Products or Services pages. In most cases, a business will need a separate page for each product or service they provide, though sometimes certain types of services or products can be grouped together for ease of navigation. This means when working with a website content company you’ll likely want to spend some time figuring out how many pages for Products and Services are essential and how many will be best for marketing purposes. Of course, e-commerce sites will require many more category and product pages, depending on your offerings.
About Page: An About page offers a further resource for those seeking information about your business and may include details on the history of your business. An about page may also include information about your team, your company mission, and vision. The more personal and detailed information included in your content about you and your company’s origins is a great way to build trust with potential customers.
Frequently Asked Questions Page: Though not necessary for every site, having a page with answers to commonly asked questions from your customers can always be useful, and may keep customers from asking rudimentary questions via email or phone. Listing questions from the perspective of the customers and offering well-developed content to answer these questions gives people an easy-to-search resource where they can find good information about your company and what you can do. Not only will this save both you and customers time when they need answers to common questions, but it can also be an additional way to bring in website traffic as a part of your content marketing. Questions and answers from FAQs may even be featured in one of Google’s ask boxes, something capable of giving you a tremendous boost to your web traffic.
Testimonials Page: Businesses can also benefit from featuring testimonials or reviews directly on their website, which tells people what you’re doing and can offer some valuable insight into your business. Finally, you want to include the intro content for your homepage and , which can provide basic information on your business and what you’re able to do.
Blog Page: Having a Blog Page where people can find your most recent blog posts is always a good idea. This provides people a resource for information about your company and your industry, enabling better communication with customers overall. You may include navigation links on your blog page and consider organizing your blog based on topics. For example, an HVAC blog may feature links allowing people to find specific posts about heating or air conditioning depending on what they’re interested in reading.
Contact Us Page: Finally, do remember one of the most important pages on a site is a Contact Us page where visitors can find information about how to get in touch. A Contact Us page provides details on all the ways customers can get in touch, including a phone number and email. You may also offer links to your social media. A form customers can fill out directly on the site can make it even easier for people to reach you. This can also be a good spot on your site for your address and any necessary directions you may want to include to help people find your physical location. Including a link where people can sign up for your newsletter can also be beneficial and boost the impact of your search engine optimization efforts.
Determining How Much Website Content You Need
Among many factors to think about when determining the number of pages you’ll need is what will work best for search engine purposes. The SEO content services you receive can be a great asset in figuring out how many are needed to help you rank and get visitors. More pages lead to better results. The bare minimum word count you will need to rank on search engines is around 2400 total. Having only five or six pages is a minimum but typically won’t be enough, and having only one or two paragraphs of content on each page, your ability to rank decreases even further. Coming up with a good number of pages can be a daunting task, but a website content company can answer these questions and help you build your website quickly so you can start getting results right away.
Working with content writers to craft the pages of utmost importance is a great starting point. From there, you can add pages as needed to offer customers the information they’re looking for and to provide detailed info on new products or services. Figuring out the exact number of words needed per page can be a challenge as well, but is something SEO content services can help with during the website development process. The most basic pages may only contain 200 to 500 words, though this typically isn’t enough. For optimal results, pages that need more information may contain content writing featuring around 1500 words for niche industries or upwards of 2500 words for those in more competitive industries. Of course, the more text included on a webpage, the more important good organization will be to make the content approachable and easily navigable.
It can be difficult to determine precisely how many pages you’ll need. However, taking the time and effort to come up with a plan for the right number of pages is essential. Are you ready to begin building your website or crafting new content to boost your website’s ability to rank on search engines? Our skilled team of writers can be there for you, offering high-quality content that gets real results. Contact us to learn more about how we can help.