One of the main benefits of a blog writer is communicating a message and getting your readers to respond. The quality of your blog writing determines how committed your readers are to hearing what you have to say and then responding to your guidance. This is why a call to action (CTA) is a key component of the text. It can be easy to assume the call to action is unnecessary or doesn’t hold as much value as the rest of your blog post, but it can influence the action the reader takes. What do you want your potential client to do next? Although the call to action may be a small sentence or phrase, it doesn’t make it less important than the rest of the text. 

If you’re suffering from writer’s block, there are a few ways to spruce up your call to action and make it more compelling. Before you start writing your next blog post, let’s discuss the reasons your blog content needs a call to action, and just as important, selecting the right one.

Reasons You Need a Call to Action

If you’re looking to convert prospects into loyal customers for your business, a call to action is crucial to increase the sales of your goods or services. Potential clients often lack guidance and need assistance understanding why they need to buy your products. A call to action can help you get an immediate response with the use of action verbs. A CTA also works well for increasing a positive user-experience on your website. 

How to Get Started

There are a few questions to ask yourself when you begin brainstorming your call to action when you’re researching business blogging tips. Start by defining the purpose and consider the goal of your message. Is your goal to attract more leads? Do you want more customers? Are you looking to boost the traffic to your website? Your call to action should support your goal.

Less is more when it comes to writing an impactful call to action. Keep it short and concise. You don’t have much time to convince your reader to follow your lead and advice before you lose their attention. Don’t underestimate the power of a single sentence. Your website should include a call to action on various spots, which includes every piece of printed material, each conversation, and in the bulk articles for your blogs. The call to action should be clear and easy to find.

Get Creative

The best way to make your reader notice your call to action is to use creativity. Think outside of the box and don’t be afraid to use humor. Whether you use a pop-up call to action or create a sentence, the call to action should be personable and relatable. This will allow you to make a connection with your reader. Using humor can backfire if you don’t use it in the right situation. It should be appropriate for your business without compromising your level of professionalism or reputation.

Entice Your Reader to Click the Button

If your call to action is presented as a button, there are a few ways you can get them to click it without any hesitancy. Always tell your readers what to expect when they click to ensure there’s an incentive offered. Don’t just write, “Subscribe!” or “Sign Up,” which is boring and will cause the visitor to think twice. Instead, write “Limited Time Offer!” or “Click Here For…” for something original.

A call to action can also make you sound like a salesman if you’re not careful. Simply add it to the end of your blog post to lead your reader to immediately respond. Adding a sense of urgency is also effective to get your reader to act immediately. Use action words, limited-time offers, and deadlines. Talk about how time or supplies are running out. Your reader will act quickly to avoid missing out if you use the right verbiage.

A professional blog writing service can also offer assistance in finding creative ways of curating more interesting CTAs. With the help of a content writer, you can enhance the quality of your content and help you boost the engagement of your readers.

Track Your Calls to Action

A call to action can lack purpose if you fail to track it. Use tools like Bit.ly or Google URL Builder to measure how effective the call to action is and if your readers are actually clicking it. These resources can help you discover if your marketing efforts are effective and if you need to make any tweaks. You may need to change the color shade of the button to make it stand out more. Keep the font consistent throughout the website and on the call to action. It should be simple and easy to read.

You can also switch out your calls to action to determine which ones prove to be the most effective. Try out three different CTAs to measure which one garners the most attention. Experiment and think outside of the box to make it more personal and impactful.

Are you looking to get your reader’s attention with your call to action? (btw, this is a call to action.) Contact us today to boost the success of your blog content with the help of our talented blog writing team.