When you want to market furniture, content is king and should be at the top of your list of marketing strategies. Your furniture content writing including product descriptions and blog posts can increase your sales and revenue if you know the right tactics. This content also influences what your audience thinks of your brand. Put a spin on it to entice your customers to head to the checkout with your products in hand.
Display Your Expertise
Your readers will only be willing to hear what you have to say if they believe they can learn something from you. They won’t waste their time reading a blog post or article if they don’t consider you an expert. Show off your expertise by including facts or statistics that offer something of value.
Show you’re a leader in your field by using quotes from designers or talking about furniture manufacturing history.
Look Outside for Inspiration Within
Writing fresh and compelling content requires a bit of homework on your end. Spend some time researching to find topics you feel will get your audience’s attention. Get inspiration from other businesses or websites and put a spin on it to make it relevant to your brand.
You can also gain inspiration from your customers. Look through your emails to review the types of questions they’re asking or if they have concerns. This will allow you to discover what type of information customers want to know when it comes to buying furniture. Understanding their wants and needs can guide you in the right direction with the topics you cover.
You can even explore the best type of apps to use for decorating or how to choose pieces that won’t go out of style in a few years. Think beyond furniture to avoid repeat content and keep everything fresh.
Keep Content Consistent
If you want to have consistent readership with your home furnishing content writing, you’ll need to remain consistent with how often you post the content. This means posting every week on your blog to ensure readers can continue to expect new content. Write a list of different topics you want to cover each month and create a schedule to ensure your audience can begin to trust your consistency.
The content matter should be varied and relevant to the times. This can include suggestions on arranging your living room furniture, the latest design trends, and tips for choosing an interior designer. You can even release an eBook every six to 12 months to attract more customers and capture leads.
This is a great way to develop your customer base and become more reputable. You can have the chance to make yourself a thought-leader and influence your readers with what they buy. Your knowledge and tips can help people feel more confident with their purchases and how they choose to style their homes.
Must-have Relevancy in the Home Furnishing Industry
The key to being successful in the industry is to remain relevant. Furniture only sells when it’s popular and follows the latest trends. People want to purchase items that enhance the look of their homes and allow their living spaces to look updated. This means it’s also important to remain relevant with what you write.
Even if you sell traditional or antique furniture, you can still write fresh content. Talk about the longevity offered with vintage pieces or how designers are currently using this type of furniture to decorate entryways or home offices.
Build on Deeper Topics
Your content doesn’t have to be limited to 500-word blog posts. You can dive into deeper topics to enhance your reputability and credibility. An e-book or white paper can allow you to become a trusted authority by including technical details. Choose a subject that is helpful to the reader and offers valuable information. You can offer guidance on how to pick the perfect sofa for a living room or what upholstered materials last the longest.
Break the content down into subtopics to explore all areas connected to the topic. This will allow you to provide a service to your readers and help them walk away with more knowledge at no additional cost. When they feel like they have benefited from your content, they’ll be more inclined to give you their business. When they trust you’re an expert, they’ll have more faith in the furniture you sell.
Leave the Content Writing to the Experts
When you’re busy managing your inventory or responding to your customers, writing content may not be at the top of your list. Hiring content writers for home furnishings can allow you to leave the work to creative professionals. You won’t have to add an extra task to your busy schedule and can obtain the help of writers who infuse your content with personality.
With professional writing services, you’ll continue to obtain fresh product descriptions or blog posts to enhance the quality of your website. It can also create consistency with your brand’s voice and personality to make your business more recognizable.
Hiring content writers to write an eBook or white paper will also save you time and energy to ensure you can manage other aspects of the business.
Are you ready to hit the refresh button on your furniture content? Our team of professional content writers is ready to get started and help you build your customer base. Contact us today to obtain fresh and compelling content.