I get a lot of my news online. During all the recent hurricane and earthquake coverage, I read my chosen article with interest until I came to a video, which I immediately clicked on. In many cases, I became so interested and informed I never returned to the text. Videos are that powerful. We want […]
Are you meme amenable? If the term hasn’t made it into your lexicon, you may not ‘get it’ right away. In fact, you may think memes are about as appropriate as your kids’ drawings or pets’ pictures in business marketing. Maybe some Millenial on your team has suggested it would be cool to use memes […]
If you don’t know what a meme is, you’re not alone. especially if you’re looking for a definition and examples to fit the needs of business meme marketing. Simply put, memes are more than just an all-caps font, called Impact, in conjunction with a memorable image. Memes should be ideas that resonate with a certain segment of […]
You’ve undoubtedly just finished reading my compelling last blog, “How To Use eBooks to Gain New Customers.” While I await my Pulitzer (okay, I won’t hold my breath), I thought we could explore the next logical question: what topic should you write about? Take a few minutes to think about that. If something jumps into […]
“It is better to give than receive” still has far-reaching, universal appeal. We’re going to borrow this ancient advice to demonstrate the benefits of a profitable content marketing strategy–offering an ebook. People tire easily of being sold something, regardless of how much they need it. Learning something new or necessary, on the other hand, holds […]
