Dream Solutions for Reputation Management Nightmares
While there are some unicorn-esque companies out there who’ve never received a negative online review, the fact is, getting a bad review is usually a fact of life. And the circumstances may be totally out of your control! A product you ship may be broken by the United States Postal Service during transit, but a […]
How to Handle Good & Bad Reviews Online
Online reviews tell a story about a business, one authored by those who have purchased a company’s products or used its services. Customers place a lot of weight on these reviews: the good ones can convince potential buyers to pull the trigger, and the bad ones can scare these same potential buyers away. We’ve put […]
How to Launch a Website: Letting the World Know You’ve Arrived
Ah, publicity! Pure gold in promotional currency. Catching the interest of the right writers, editors and producers who can, in turn, amplify your news to thousands of their readers, viewers and followers is an art, science and quid pro quo proposition. The media needs constant new content and businesses who launch a website need the […]
How to Launch a Website: Getting the Basics in Place
If you’re looking to launch a new website for your business, I’ll warn you right up front: it requires quite a bit of work! It may not seem that way. Even the simple websites you visit — those with just a few pages — go through hours of pre-planning and pre-production before they go live. […]
Lead Generating with Advanced PPC Advertising Techniques
Pay per click advertising through AdWords can be a boon to your business when done correctly. In fact, some call AdWords a “money machine.” If you’re able to convert consistently and keep the cost of your advertising below the cost of your product or service, you may be ready to allocate more of your content […]