How to Put Google Ads and Analytics to Work for Your Small Business
When it comes to marketing your business using your website, there are two tools you should seriously consider having in your arsenal. And, rather conveniently, they’re both made by Google. I’m talking about Google AdWords and Google Analytics, two very different online services that, when combined, create peanut-butter-and-jelly-levels of delicious bliss for online marketers. Successful PPC […]
Please note this is a reenactment and not official eyewear for eclipse viewing. Here’s a list from NASA of the criteria for your eclipse glasses: Must meet ISO 12312-2 international standards Should have manufacturer’s name and address on the product Don’t use if older than three years, or have scratched lenses Ordinary sunglasses should not […]
5 Ways to Max Your Marketing on Facebook
Do you have a favorite tool? Garlic press for making salad dressing? Needlenose pliers for getting into tight spots? How about a telescoping window washer with squeegee? I’ve been using my wonderful weed popper this summer to eradicate pesky dallisgrass. There’s a social media marketing tool (see where this is going?) that works like a […]
Why Your Business Definitely Needs a Facebook Page
By now almost everyone knows that little lowercase “ f “ in a blue or white box means “Hey, check us out on Facebook!” What you may not know is that a Facebook Page for business has a unique set of qualities designed specifically for commerce. Still intended to connect, inform and engage socially, it […]
Product Descriptions + Keywords = A Match Made in SEO Heaven
Setting up shop online is the sweet spot retailers large and small hope will move them from locally liked to globally adored. But to be fabulous you first have to be found. To borrow a 1940s Ella Fitzgerald tune, you ain’t got a thing if you ain’t got that Bing. Ecommerce marketers inevitably come to […]