Powerful Content Writing for Websites Promotes and Persuades
SEO content goes a long way toward getting customers to your site. Once they arrive, you need to promote your fine points and persuade them to act. Let’s get into the customer’s head for a minute–say you, the customer, are badly in need of a plumber because your hot water heater is making strange hissing […]
Why SEO is a Must for Writing Website Content
Building the Arc from Search to Site Even the best content can’t start selling until someone “sets foot” on the site. You need something more than site content; you need SEO content. Search and content are inextricably linked in a cause and effect equation. One strategy knows how to work algorithms to obtain traffic. The […]
The Do’s and Don’ts of Digital Press Release Writing
I used to think every magazine story I read and every news segment I watched was the product of full-time, in-house creative geniuses. Not so. Come to find out there were press release writers feeding all kinds of ideas in the hope of securing some “free” publicity for their clients. To this day, editorial coverage remains […]
Is Press Release Writing Still Viable in the Information Age?
For Immediate Release are three very powerful words. A well-crafted press release can still generate the kind of editorial endorsement no amount of paid advertising can buy. But there’s an art to creating one. A proper press release contains legitimate news and announcements parcelled out by a company or agency to a select group of […]
Seasonal Blog Writing for Year-Round Success
There’s a lot to be said about striking while the season is hot. Readers enjoy articles about what’s relevant to them right now. Of-the-moment seasonal topics can bring an influx of first-time traffic. For blog writers seeking something to talk about, there’s no place like here for the holidays. The Most Wonderful Times of […]
A Blog Writer’s Secrets to Successful Topics
Behold the blank page. Virgin territory or a blog writer’s worst nightmare? How does a blocked blogger get all the ingenious ideas from inside his or her head onto the stark screen when the Word Muse just won’t materialize? Thankfully there are many tried-and-true thought starters to help the transition. Granted, coming up with original, […]
Local Search Marketing Secrets Revealed, part 2
Don’t Lose Sight of Your Citations They’re not footnotes in a college term paper or a ticket for letting your grass grow too tall. Citations, as related to website marketing, are mentions of your business in directories based on your location. More importantly, they are a key influencer of the ranking algorithms in Google and […]