New Words for the New Year
Every quarter, the Oxford English Dictionary officially welcomes a new list of words and phrases into the English language. From the obvious to the obscure, every utterance is captured and considered for inclusion in the venerated dictionary. Before I review a few of the 2018 first-quarter winners, a word about how these lexical lucky-ones originate. […]
9 Powerful Words to Pump Up Your Website Content
The French have a phrase for it: Le mot juste. This translates to the perfect word. Precise. Exact. Quintessential. In marketing, French or otherwise, the right word or combination can move people, literally and figuratively, such as: Shop Small Eat More Chickin Just Do It! Used pointedly, words give purpose to plain talk. Urging someone […]
Seasonal Blog Writing for Year-Round Success
There’s a lot to be said about striking while the season is hot. Readers enjoy articles about what’s relevant to them right now. Of-the-moment seasonal topics can bring an influx of first-time traffic. For blog writers seeking something to talk about, there’s no place like here for the holidays.  The Most Wonderful Times of […]
A Blog Writer’s Secrets to Successful Topics
Behold the blank page. Virgin territory or a blog writer’s worst nightmare? How does a blocked blogger get all the ingenious ideas from inside his or her head onto the stark screen when the Word Muse just won’t materialize? Thankfully there are many tried-and-true thought starters to help the transition. Granted, coming up with original, […]
Find Out How Site Content Can Increase User Interaction, part 1
Have you ever taken the kids to grandma’s house and heard them complain there’s nothing to do there…it’s boring? Imagine a visitor coming to your website and feeling the same way. Site content writers spend a whole lot of time determining what appeals to a particular target audience and how to increase their involvement. Much […]
Create the Call to Action Your Content Writing Deserves, part 2
10 Web Content Tips For Calling Attention to Your Call To Action When you’ve decided what you want to communicate and have a real kicker call to action, you’re ready to learn some of the many ways to make those words work. Tie in with the Rest of the Content Whether it’s site content, blog […]
Blog Writing: Over 25 Reasons It Makes Good Business Sense, part 2
Boggled by Blogging? What a funny word, blog. Where did it originate? One day we hear it, next we’re supposed to have one. That’s enough to bog down anyone’s momentum adding yet one more business initiative we need to make time for. In the late 90s, the practice of making periodic entries or keeping a […]