Frequently Asked Questions (and answers)
Taking the “mumbo jumbo” out of our digital marketing lingo.
How long will it take to get my order? For most content, we will turn it around in 5 business days. Please note: the clock starts after payment has been received. For big projects like web design, that takes longer (Rome.com wasn’t built in a day.) We’ll let you know if your order will exceed the usual delivery time. We also don’t mind if you contact us to check on the status of your order.
When is my payment due? Payment must be made at the time of your order. (Sorry, a couple of deadbeats ruined it for everyone.) Once we’ve received your payment, we will start work on your project. For some larger orders (web design) we will break the amount owed into 2 payments. For monthly packages, we require automatic withdrawal with a credit card on file.
What can I expect at the kick-off meeting? As the name implies (and sorry for the sports analogy), this is when the games begin. We will learn more about your company, the scope of your project and the goals you hope to achieve. This meeting usually runs around 30 minutes and is held virtually through our meeting software: https://join.me/iwebcontent
What can I expect of my Project Manager: She is your contact for all things related to your project. Do not hesitate to contact her for anything. She loves hearing from you, especially when there is a concern, so she can solve it immediately.
What is Basecamp? This is our content management system. We love Basecamp and consider it a miracle worker when it comes to keeping us (and you) organized. When you become our client, you will have your own special place where we manage your project, separate from everyone else’s. You will receive an invitation to log-in to Basecamp. Let us know if you have any questions about how Basecamp works. After that, we will mostly be communicating via email through Basecamp. That means when you see an email from Basecamp, please answer! It generally contains a request for some action that will keep your project moving merrily along. To answer, simply hit reply and your email will go right back into…you guessed it…Basecamp.
What is Google Drive? This is where you will receive your content for approval. We will send you links in an email from Basecamp so you can find it. This is also where you will find a folder especially for you to upload (or drag-in) any files or images we will find helpful.
What is your satisfaction guarantee? It’s simple! We will work until you are 100% satisfied with our services.
What is Search Engine Optimization (SEO) and why should I care? You only need your website content optimized with search terms if you want future clients to be able to search for you online. Keywords are strategically placed to make your website rank higher on search engine results pages (SERP). As your ranking escalates, the more traffic you will typically generate.
What are keywords? A keyword is a single word or longer phrase that your target market uses to look on search engines for relevant subjects. If you are a car salesman, a relevant keyword could be “Buy Ford Truck” [short] or “Looking to purchase a Ford F150” [long tail]
What is conversion? If your web visitor does the desired action called for by the web page, that’s considered a conversion. This can be a phone call, purchase, membership log-in, ebook download, newsletter signup or any action you want.
What are Impressions? This is how many times your business ad appears to your target audience. Impression is also related to the number of times your web page appears in total.
What is organic traffic? This is website traffic generated by search engines including Bing, Google or Yahoo. This is the best type of traffic because it’s free!
What is paid traffic or PPC? We will bid on keywords and design ads around those keywords to display on a search engine. You will find these on top, bottom or right of the search results page. PPC means you are only charged for the number of times your ad is clicked. CPM means you are charged by cost per impression (number of times the ad was viewed.)
What is SERP? Search Engine Results Page is the list of results provided by a search engine after a search query is made. An SERP report will tell you what page your website is on for a specific keyword.
What is a META Description? This is the few lines of text (usually a synopsis of the page) that appears on the search engine results page.
What is hierarchical website navigation? This includes the tabs and their dropdowns (usually in the header of each page) that leads in a simple path to most of the pages from anywhere on the site. Passage to some pages may be found in a secondary navigation or links in the footer.
What is a website hierarchy? It’s the system that helps define the order and organization of a site.
What is a website template? A pre-determined design or set of HTML pages where images and text content can be posted. Usually these templates can be customized with colors, images, icons and type styles to make the design unique.
What is inbound marketing? This is a marketing strategy that attracts leads especially interested in your products or services with Internet content created by your marketing team. Potential clients come to your website, rather than marketers trying for the attention of less targeted audiences. It usually involves an embedded form that leads fill out so you are able to capture their information for marketing purposes. This includes opt-in emails and newsletters, free ebook downloads, organic and paid search and content marketing including blogging and SEO.
Why does my website need a blog? Click here to download a whole eBook of valuable information on the subject. It’s free!
Why is social media marketing so important? For a detailed explanation, click here to download our free eBook on how to win friends and influence fans and followers.
Are press releases still viable in the digital age? Learn more about this valuable online tool by clicking here.
Is pay-per-click right for my business? The answer is, it depends. Learn more here.