Bad reviews tend to have a negative connotation among business owners, but do they really hurt your business? While consistent negative exposure can have a bad effect on your sales, it’s all in how you handle it. Web content writers know how to improve your Facebook performance, as well as help turn those negative words into something useful to your business. For this reason, it’s important to find content writing services that offer help with reputation management.
Lend More Credibility
It can be tempting to delete anything negative about your business to prevent damage, but this can actually hurt the reputation of your business. Think about it. If you see a business with only positive reviews, what’s the first thing you think? For most people, they begin to assume that the company is either hiding something or the positive reviews may not be legitimate. Therefore, negative reviews can lend credibility to any positive ones you receive, giving you the chance to let your potential customers know you’re real.
Any Press Can Be Good Press
There’s some truth to the old adage that all press is good press. If people don’t know your name, how are they going to know what you have to offer? While you don’t want all of the press you receive to be negative, sometimes a well-placed negative review can be just as powerful as a poorly placed positive review. Sometimes an individual may see a negative comment about your business and may do more research to validate the information. In their research, they may encounter information that results in gaining a new customer.
In general, if a business is already well known, people are more likely to place extra weight on negative reviews, causing a decrease in sales. However, if your business isn’t well known, chances are negative reviews will bring attention to your business and can actually have the opposite effect. While the bad press can cause a temporary dip in sales, lesser-known companies are more likely to recover from it than larger, more established businesses.
It’s All in How You Respond
The most important factor in whether you will see a good or bad effect from any negative reviews is in your response to them. Professional content writers can help you craft responses and keep up with the number of reviews that may come into your business through all of the available sites. While it’s tempting to delete or ignore these negative reviews or even leave an angry response, these methods of handling them will enhance the negative impact you can expect. Instead, it’s important to respond to the individual in a calm manner, with the end goal of creating a positive resolution.
How to Craft an Appropriate Response
Content writers for websites can help you manage your reviews, but it’s important to understand the process yourself as well. When addressing these negative reviews, be sure to apologize for the issues the individual experienced, taking care to echo back their sentiments so they feel heard. After your apology, you may want to ask the individual whether they would like to correspond with you via private methods. Taking the conversation private allows you to truly understand the customer’s concerns and determine the best way to fix the issue.
Creating the apology can be one of the most difficult parts of your response. For instance, never offer an apology that really isn’t one, such as “We sincerely regret your inconvenience.” In addition, make sure you don’t offer excuses for the behavior. Stating it’s your busiest time of the year won’t make a customer feel important, which is a serious mistake. Instead, be sincere in everything you say.
Content writing services today often offer reputation management that can help you keep track of any reviews that come in and respond to the negative reviews to improve your business. This is especially important for smaller businesses that don’t have a lot of time to spend dealing with social media and scouring the Internet for mentions.
If you’re looking for professional content writers to help with your reputation management, contact us. Our staff can help you identify negative reviews and respond to them appropriately to give your business a boost.