When you’re getting ready to market your business, you’re likely to come across any number of tools you can use. Search engine optimization, social media marketing… the list goes on. But less spoken of than other forms of marketing, and just as important for many businesses, is case study marketing. It’s likely you’ve heard of […]
What Exactly is a Case Study? The case study, sometimes referred to as a case history or success story, is a specially created report that highlights a specific business or industry-related problem and then illustrates in detail how a particular product or service solved the problem. It can be used as part of your existing […]
A few days ago, my friend was giving me a ride in an unfamiliar part of the city. Then I heard those fateful words: “Oh no… I’m running out of gas.” Fortunately, as we kept going down the road, two convenience stores appeared like beacons in the night. The first was a QuikTrip – big, […]