Perhaps you’ve heard of these things called “citations” but still aren’t quite sure what they’re all about. That’s understandable, especially if you’re still fairly new to SEO marketing. But it’s important for you to know just how powerful citations are as a marketing tool. So we decided to write this article. First, A Definition: Citations […]
Did you know that Google’s newest search algorithm, BERT (Bidirectional Encoder Representations from Transformers), will handle 1 in 10 of all search queries? Heads up, website content writers! This is the most fundamental change to Google’s search platform since the release of RankBrain back in 2015. That’s because Google’s new algorithm understands natural language. BERT […]
Google Analytics is a tool that collects and analyzes data from your website that you can use for evidence-based problem-solving. Like tasting a recipe during the cooking process and then deciding it needs more seasoning, Google Analytics lets you get a flavor for how your website is performing and where it might be missing an […]
You’ve got all the makings of a successful business. A professional site with intriguing website content, a visually appealing logo, and in-demand products for online shoppers. You’ve even started a blog by using content you found on other sites. While this may initially sound like a good idea, you are actually losing business. Duplicate content, […]
Now that the champagne and vacation days have worn off, it’s time to get back to work. If you want to stay ahead in today’s digital market, you must be aware of emerging SEO trends. As an SEO writer, you can incorporate strategies and ensure you are providing your clients with creative, reliable business advice. […]
The head bone’s connected to the neck bone, The neck bone’s connected to the body bone, The body bone’s connected to the click bone, Now shake dem Google Ad bones! That old children’s song seems fitting for an October post. It’s also a good way to think about the various components that make up a […]
When I got a pseudo-personal letter recently from a major insurance company asking, “Hey Debra, are you prepared for the next tornado?,” I was unimpressed. Anyone can get my name and everyone knows Texas is twister alley. But when a popup on the Pottery Barn website announced, “There’s a $10 coupon waiting for you at […]
Congratulations. You’re in business. There’s more than enough demand for what you supply. People like you, they really do. They like your personality, your philosophy and they love your products. So, what now? Time to push your cart into the digital marketplace, that mysterious world inside your computer where much of today’s business takes place. […]
