Did you know that Google’s newest search algorithm, BERT (Bidirectional Encoder Representations from Transformers), will handle 1 in 10 of all search queries? Heads up, website content writers! This is the most fundamental change to Google’s search platform since the release of RankBrain back in 2015. That’s because Google’s new algorithm understands natural language. BERT […]
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If your keyword research methods haven’t kept up with search engine algorithm changes, which includes the shift in emphasis from search to searcher, you may be missing out on the potential ROI for critical keywords in your industry. Keyword research has undergone a major overhaul since the early days of the Internet. The golden days […]