Did you know studies show an affordable, custom video can increase website traffic engagement? Learn more here.
Any contractor that’s been in the home improvement game for a while knows that times have changed. Not too long ago, a home improvement company’s biggest source of new customers was referrals and word-of-mouth. People in need of a new deck talked to neighbors to find out who’d installed their deck or folks would ask […]
When news first broke of a mysterious illness affecting individuals in China, there were few of us in the West who predicted the tremendous impact this would have across the world. Now, COVID-19 has affected every part of our lives, from our ability to go out and eat at our favorite restaurants to being able […]
In the world of content marketing and eBooks, there’s one word that dominates: value. First and foremost, there’s the value of eBooks as a content writing tool. One of the things that makes an eBook different from other forms of advertising is that readers don’t feel like they’re being marketed to. That’s not to say […]
Did you know that Google’s newest search algorithm, BERT (Bidirectional Encoder Representations from Transformers), will handle 1 in 10 of all search queries? Heads up, website content writers! This is the most fundamental change to Google’s search platform since the release of RankBrain back in 2015. That’s because Google’s new algorithm understands natural language. BERT […]
Did LinkedIn Update Their Algorithm Again? Yep, Sure Did. Here’s Everything You Need to Know… Did you check our 2019 Guide to LinkedIn’s Best Practices? Great! Now let’s dig a little deeper into Linkedin’s update to their algorithm. Unlike other platforms, LinkedIn doesn’t require top-secret security level clearance to access their algorithm variables. Not only […]
For a B2B Content Strategy, Linkedin Can’t Be Beat! Here’s Why… Some of us in the B2B content marketing field, and we’re not naming names here, have been a little concerned about the utility of social media with regard to generating leads. With multiple changes to Facebook, Twitter, and Google+ algorithms, who can blame the […]
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You may have heard about free eBooks as part of a content marketing strategy and wondered whether it should be added to your marketing mix. This kind of lead magnet, while requiring some investment on your part, provides several important lead generation benefits that make it worth your time and money. eBooks Are Important for […]