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Like most small business owners, you likely do not have the market cornered for your particular product or service. In fact, there is probably a slew of other companies vying for the same target audience. So how do you stand out above your competition? The first step is to identify who your local competitors are […]
Have you ever been shocked by a bad review about your business? It’s like being told your boutique’s new Christmas sweater collection is boring. That means it’s not just a bad review…it’s a fake review (because let’s face it, your bedazzled holiday knits are anything but boring.) Fake reviews can damage your brand’s reputation. When […]
While there are some unicorn-esque companies out there who’ve never received a negative online review, the fact is, getting a bad review is usually a fact of life. And the circumstances may be totally out of your control! A product you ship may be broken by the United States Postal Service during transit, but a […]
Online reviews tell a story about a business, one authored by those who have purchased a company’s products or used its services. Customers place a lot of weight on these reviews: the good ones can convince potential buyers to pull the trigger, and the bad ones can scare these same potential buyers away. We’ve put […]
Don’t Lose Sight of Your Citations They’re not footnotes in a college term paper or a ticket for letting your grass grow too tall. Citations, as related to website marketing, are mentions of your business in directories based on your location. More importantly, they are a key influencer of the ranking algorithms in Google and […]
“It takes many good deeds to build a good reputation, and only one bad one to lose it” Benjamin Franklin No truer words were ever spoken. History records the tragedies of men and women who have suffered the slings and arrows of outrageous fortune. Too often well-intentioned, innocent, ordinary people found themselves the victim of […]
The Internet has made it much easier for individuals to leave reviews for businesses, whether they’ve had a good or bad experience. Unfortunately, most people are more likely to leave a negative review than they are to leave a good one. Experienced content marketers understand the importance of increasing the number of positive reviews your […]