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As we detailed in the last article, online sales are usually dependent on digital marketing. Here are 4 more ways to draw in potential customers for your small business success. Content Marketing Content marketing takes form in multiple ways such as site content, blogs articles, videos, etc. If you can pick the best type […]
In the world of content marketing and eBooks, there’s one word that dominates: value. First and foremost, there’s the value of eBooks as a content writing tool. One of the things that makes an eBook different from other forms of advertising is that readers don’t feel like they’re being marketed to. That’s not to say […]
You may have heard about free eBooks as part of a content marketing strategy and wondered whether it should be added to your marketing mix. This kind of lead magnet, while requiring some investment on your part, provides several important lead generation benefits that make it worth your time and money. eBooks Are Important for […]