For years, written content ruled the Internet world because it gave quick, easy access to information that people needed. With an increase in Internet connection speeds and the reduced attention spans of those who use the Internet on a regular basis, videos are becoming a popular inbound marketing tool. When you hire a copywriting service, make sure they use these tips to enhance the use of video for your marketing.
How to Optimize Your Video
The most important thing your content writer needs to do is optimize your video. This will ensure it can be easily found through the search engines, just like your website. The best ways to optimize your video are as follows.
Spend Time on the Title
A good title will go a long way toward encouraging people to watch your video. This title should include the keyword you are trying to target, as well as address what information the video covers. If you use YouTube, this is especially important because Google owns the site and pays close attention to these videos.
Make It Good
You need to make sure that your video is good. To be an effective inbound marketing tool, you need quality video that gets the message across. This is why many companies hire a copywriting service to handle this aspect of their marketing instead of doing it themselves.
Add a URL
The primary goal of any marketing tool is to bring people to your website. Make sure your content writer includes your URL somewhere in the video so you can count on generating traffic from video views as well.
Brand Your Video
Branding is an essential element for any aspect of your inbound marketing, including your videos. Use your logo as much as you can throughout the video so viewers don’t forget your name. You can also use other elements of your branding, such as company colors or a slogan.
Don’t Limit to YouTube
YouTube is a great way to reach out to your audience, but you shouldn’t limit your video to this site alone. Post the video on your website and link to it through your social media sites. When you embed the video on your website, the views will tally on YouTube as well, helping your rankings.
Make Your Videos Stand Out
Many companies are using videos as a way to reach out to their intended audience. However, if you really want to attract attention, you need to make sure your copywriting service makes your videos stand out.
Create a Campaign
Some companies don’t think beyond creating one or two videos because they want to see how things go. However, it can often be more beneficial for you to create a series of videos that will attract the attention of your viewers and encourage them to come back. Think of a topic and stretch it out over several videos.
Add a Call to Action
Calls to action are important in all areas of inbound marketing. They encourage your viewers to do something with the information they just learned. The call to action your content writer creates should be actionable and tell your viewers exactly what you want them to do. Creating a landing page that this call to action will lead to is also important.
Don’t Make It about Sales
Even though your end result is to generate more sales, it is critical to create videos that don’t appear to be selling. Think about this. The DVR has made it possible for consumers to watch television without the commercials. People don’t want you to sell to them. They want information. If your copywriting service creates videos that inform, rather than sell, you will actually see greater success.
What Should Your Videos Cover?
Once you know how to make the best videos, you need to think about what they will cover. Videos can be an effective inbound marketing tool when used in a variety of ways. Many businesses use these videos for:
- Reviewing products
- Educating viewers
- Answering questions
- Telling stories
- Debunking myths
- Giving a behind-the-scenes view
The options are endless. Get creative with your videos and watch the interest rise among your target audience. Hiring a content writer from a copywriting service that is capable of creating the quality videos you need can upgrade your inbound marketing strategy.
If you are interested in creating video content for your website, contact us to see how we can help you.