In the world of content marketing, a significant amount of emphasis has been placed on unique content that offers valuable information to the reader. Unfortunately, there are still many websites that use low-quality content stuffed with keywords and designed solely to rank well on the search engines. Much of this content is what is known as white label marketing. Instead of hiring content writers from a web content writing service, many companies look for private label rights content, or white label marketing, which can lead to lower quality.
Understand the Concerns
Before you decide if this type of content is the best option to fill your website with content, it is important to understand the main concerns. There are several issues that are common to those who choose private label rights content.
Because this content can pass through several hands before it reaches yours, there is difficulty in determining whether plagiarism has occurred. Most companies that sell this type of content don’t create it themselves. They either hire content writers to create it or buy it from another provider. This makes it more difficult to track, increasing the risk of posting illegal content.
2. Duplicate Content
Another major concern is duplicate content. Many companies that sell private label rights content don’t offer a piece to one website and then forget about it. They often try to sell the same piece to multiple websites to make the most money. If you don’t significantly change the content, chances are you will create duplicate content, which can do more harm to your website’s rankings.
Finally, white label marketing often doesn’t offer the same level of quality as a web content writing service. Many of these companies sell the content to buyers without allowing them to preview the content. This means you won’t know what you are getting until you have already paid. This can create quality issues that will not boost your rankings.
What You Should Look For
If you are dedicated to using white label marketing to populate your website with content, there are several things you should look for to improve your success rate.
1. Check for Plagiarism
There are tools available online, such as Copyscape, that allow you to determine if the content you receive is already online. If you use content writers who use this tool, you can feel more confident in the originality of every article or site content piece you purchase. Even if the content has already been used, you can identify how often and how much it has been changed or must be changed to avoid duplication.
2. Use It as a Resource
If you work with a web content writing service, purchasing private label rights content should serve an entirely different purpose. Instead of posting the content as is, it is best to use it as a resource and rewrite it using your own words or your site’s tone. This helps you create the content you need with less work without increasing your risks.
3. Choose Reputable Dealers
Just like any other industry, there are content dealers who have a good reputation of offering quality work for less, while others are known for low quality and other shady practices. Before you work with any company, do your research.
4. Consider a Web Content Writing Service Instead
No matter how well you research, there are no guarantees when you are buying content from a company that specializes in selling content they purchased from someone else. Instead, it is often best to work with content writers who will create valuable content targeted directly for your company and your readers. These companies work hard to make sure you get the quality content you need so you can feel more confident in your results.
Your website needs to be populated with quality content that provides valuable information to your readers. Without this type of content, you will have a difficult time attracting users to your site and keeping them there. Instead of relying on private label rights content that could harm your website’s rankings, it is best to consider a web content writing service to provide you with content written just for you.
If you are looking for a web content writing service to help you create content for your site, contact us. Our content writers work hard to create the content you need to impress your target audience.