Today’s trend toward mobile browsing is creating a dilemma for businesses that are trying to optimize their websites for the search engines. While hiring an SEO article writer can help you improve your chances of getting it right the first time, it’s also important to understand SEO for mobile versus for a desktop computer. Many businesses think all search engine optimization techniques are the same. Unfortunately, these same businesses aren’t achieving the level of success they expect from their websites.
A Difficult Comparison
When comparing SEO for mobile versus desktop search engine optimization, it is often difficult to make a valid comparison. In essence, it’s like comparing apples and oranges. Not only are the two platforms different, but the users who prefer one over the other also vary widely. For instance, younger people are far more likely to turn to a mobile device to search for something than someone who is older and has only recently grasped the use of a desktop computer. Similarly, some people will continue to use a desktop computer when they are at home but will rely on a mobile device when they are on the go. This can make it difficult to determine how to target the same people on different platforms. However, there are a few things businesses can do to improve their mobile SEO beyond what they do for their desktop platforms.
Shorter Keywords Do Better
Choosing the right keywords has always been one of the primary objects of blog services. A quality article writer service will help you determine which relevant keywords your potential customers are searching for and how to implement them into your content. Long tail keywords are often the preferred option for the ideal search engine optimization. When it comes to mobile SEO, however, shorter keywords perform better than longer ones. It’s still important not to make sure you don’t use keywords that are too general, which won’t produce the results you want due to the amount of competition.
Conversion Rates Vary
Your article writer service should track your conversions to help you determine the best way to bring in more customers. When it comes to SEO for mobile, a large percentage of your conversions will come from short keyword searches, typically with just one word. Individuals who use mobile devices are looking for simplicity. Therefore, they are less likely to enter highly specific search terms. However, data also shows somewhat longer search terms can achieve high conversion rates on mobile devices. For this reason, it’s important to carefully track your conversions to make the best choices for your business in particular and industry in general.
Pay per Click in Mobile May Cost More
Pay per click advertising has become one of the most popular methods for reaching individuals on a different level. Businesses purchase advertising space based on specific keywords and only pay when someone clicks on their ad versus when a user sees the ad on their screen. This can help businesses keep their marketing budgets lower. When it comes to mobile devices, the cost per click for this type of advertising is often higher. This is primarily because advertisers realize the importance of approaching their audience on a mobile platform. While the cost may be higher, it is often well worth it to ensure your ads are seen by more people. It also increases the amount of revenue you can expect to generate from your ads.
Comparing desktop SEO to mobile SEO may seem like comparing apples and oranges, but there are things you can do to improve your return on investment and ensure individuals on each platform will be able to find you. When it comes to SEO for mobile, it’s important to focus on using shorter keyword terms, sometimes as small as one word, to help people find you on a platform they expect to be fast and easy. In addition, you need to recognize the cost of your advertising may increase but so will your return on investment. When you realize these differences, you will be able to better focus on reaching your target audience, regardless of the platform they prefer.
If you’re looking for blog services that can help you with mobile SEO, contact us. We can help you effectively reach your audience, whether they use mobile devices or desktop computers.