How to Tailor Your Google AdWords Campaign for Mobile Users
The mobile platform has become critical for your Google campaign management. When you’re working with a mobile marketing content writing service to help with your Google AdWords campaign, it’s important to know how to provide the information they need to achieve the results you’re after. Content for websites needs to be able to reach your mobile audience or you will risk missing out on a large portion of your prospective audience.
Create a Separate Mobile Campaign
Many businesses make the mistake of creating one Google AdWords campaign that covers both their mobile and desktop platforms. Unfortunately, consumers act differently between the two platforms and have different needs. This means it’s often best to use two separate campaigns to ensure each one is tailored to the exact needs of your viewers. You need to make sure all of your advertisements and related landing pages look great on mobile devices, regardless of their size.
Consider What Your Mobile Audience Wants
While some people are comfortable browsing websites from both a desktop computer and mobile devices, there are certain segments of your audience that favor one platform over the other. When it comes to Google campaign management for your mobile ads, you need to know what your target audience is looking for from your mobile platform. If you know what your consumers or prospects expect from your business, you will be able to create more effective ads that produce better results.
Choose the Right Keywords
Like all other online marketing tasks, it’s important to make sure you choose the right keywords for your campaign. Mobile keywords aren’t always the same as your typical choices, however. In general, Google reports mobile users type in fewer words when they’re searching for something than those who are looking for information on a desktop computer. This means you need to focus on shorter keywords, as well as your geographic location, to ensure you reach local users. The Google Keyword Tool can help you decide which ones are best.
Put Together Your Ads
Putting together your ads for your mobile campaign is the same process as setting up desktop ads. Therefore, if you have experience in Google AdWords, you will already be one step ahead. However, if you don’t, you may need to work with a mobile marketing content writing service to help you create effective ads that will appeal to a mobile audience. The entire process is relatively simple. All you need to do is create a headline, description and URL for each ad you wish to use.
Use Unique Landing Pages
Some companies think they can cut back on landing pages, even if they have to create more than one ad campaign for mobile and desktop users. However, this can be a serious mistake that will cost you visitors. In most cases, it’s best to create content for websites that makes each of your landing pages unique. In addition to providing new information, these pages should be optimized to fit perfectly on a mobile device. This will increase the chances someone will fill out the form or click on a link to visit other parts of your website.
Don’t Forget to Track
One of the most important aspects of managing your Google AdWords is keeping track of your success. While mobile marketing can sometimes cost more than desktop advertising campaigns, the return on investment can often be higher, giving you the opportunity to reach out to people who may not otherwise be exposed to your business when you advertise on other platforms.
Google AdWords can be one of the most effective methods of reaching your target audience, especially on a mobile platform. A mobile marketing content writing service can be a valuable asset in helping you put together ads and landing pages that will provide the information your customers are looking for. The mobile platform is rapidly growing and it’s important for all businesses to take advantage. Tailoring your Google AdWords campaign to this market will help you boost your sales and drive more traffic to your site.
If you’re looking for a mobile marketing content writing service to help you reach your audience, contact us. We can help you create an effective campaign that drives more sales.
